Troy Wurth

My professional experience spans over two decades as a C-suite leader and strategic advisor, with a focus on driving growth, optimizing operations, and delivering measurable results in B2B and B2C sectors. At Team Air Distributing (2024), I aligned marketing with expansion goals, improved financial processes, and enhanced dealer support as Director of Marketing. At Thompson Distribution (2023-2024), I led marketing and analytics, boosting retention through loyalty programs and digital strategies. As Director of Marketing at JPW Industries (2022-2023), I increased brand visibility by 20% and scaled the marketing team from 5 to 17. From 2015-2022, I founded Viscend Group, providing advisory services that grew client revenue and streamlined operations. At Franke (2013-2015), I expanded market share by 35% through innovative campaigns, and at Schneider Electric (1996-2013), I drove a 330% services revenue increase and secured $900M in sales. My career showcases expertise in marketing strategy, operational efficiency, and cross-functional leadership.

My most relevant education is a Bachelor of Science (BS) in Marketing and Advertising from Murray State University. This degree provided me with a strong foundation in strategic marketing, brand positioning, and customer engagement—skills I have applied throughout my career as a C-suite leader and marketing strategist. Additionally, my Google AdWords, Google Analytics, and Google Digital Marketing Certifications enhance my ability to leverage data-driven insights and manage impactful digital campaigns, complementing my extensive professional experience in driving measurable business growth.