Traci Brown

I have over two decades of experience leading media strategy and brand development, where I’ve shaped campaigns that don’t just capture attention, they inspire action. From managing media planning initiatives to driving brand narratives across diverse platforms, my journey has consistently centered on translating ideas into impact.

Today, I’m seeking a Media or Marketing Director role where I can bring this blend of strategic insight and storytelling to a new level, ideally within an organization that understands how powerful meaningful messaging can be.

I have a passion for healthcare marketing, which deepened during my work with former client CommonSpirit Health, where I saw firsthand how thoughtful communication can build trust and encourage compassionate care. It’s one thing to market a product, and another entirely to connect with people in ways that support their well-being. That experience reinforced my belief that advertising can serve a higher purpose, and it reignited my commitment to using media to drive better outcomes.

Whether leading cross-functional teams, building agency partnerships, or crafting campaigns that resonate across platforms, I approach each challenge with clarity, empathy, and a deep understanding of audience behavior. I’m energized by the opportunity to join an organization where vision and values align, and where marketing is not just a function, but a force.
 

I hold a Bachelors of Science degree in Business Administration/Marketing