
Tony McDowell
Education / Training
Services offered
I am a creative educator, multimedia designer, and founder of a small business of my own, Xiloflow, where I blend instructional clarity with visual storytelling to help learners and clients understand complex ideas with confidence. With experience teaching hybrid courses at Davidson‑Davie Community College, I specialize in breaking down tools like Photoshop, Illustrator, and Premiere Pro into approachable, step‑by‑step learning experiences that empower students to build real‑world skills.
My work sits at the intersection of design, teaching, and problem‑solving. I have developed polished instructional materials, multimedia assets such as practice exercises and slideshows, and three full Instructional Design case studies that demonstrate my ability to scaffold learning, design assessments, and create engaging digital content. My background in videography, photography, branding, and web content give me a rather unique perspective on how people learn visually and how to design experiences that feel intuitive and motivating.
As I am attempting to transition into Instructional Design, I am bringing a learner‑first mindset, a strong foundation in curriculum development, and a commitment to clarity, consistency, and user experience. Whether I am designing a course, building a tutorial, or creating a client‑ready deliverable, I aim to focus on making information accessible, organized, and meaningful.
I am currently seeking opportunities to apply my instructional design skills in higher education, corporate learning, or an EdTech environment where thoughtful design and creative problem‑solving make a measurable impact.
Experience
I am a multidisciplinary creative professional with strong expertise in graphic design, multimedia production, and instructional design. My experience spans branding, logo creation, web design, photography, and video editing, supported by advanced skills in Adobe Photoshop, Illustrator, and Premiere Pro. As a creative educator at Davidson‑Davie Community College, I have developed clear, engaging learning materials and transformed real classroom projects into polished instructional design case studies. Through my small business Xiloflow, I have built a client‑centered studio known for transparent communication, professional contracts, and thoughtful design solutions that help small businesses and individuals elevate their visual identity.
Education
I hold a strong educational foundation in digital media, graphic design, and creative technology, with formal training that supports my work as both a designer and an educator. My studies emphasize multimedia production, visual communication, and hands‑on experience with industry‑standard tools such as Adobe Photoshop, Illustrator, and Premiere Pro. This background should directly inform companies of my teaching at Davidson‑Davie Community College. This strengthens my ability to create clear, engaging instructional materials. My education continues to shape my professional approach, blending technical skill with thoughtful, learner‑centered design.
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