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Brian Connell

Brian Connell Blog

CEO of The Digital Sales Institute

Arlington - Virginia

Brian Connell

6 months ago

in Sales Training

seo-and-sales

SEO and Sales Together

5 Tips You’ll Need to Increase Sales With SEO · Increasing sales through SEO is an ongoing effort, but it won’t be for nothing if you implement the right strategy. The following tips will instantly improve your SEO and sales alongside your marketing efforts. · 1. Understand How t ...

5 min. reading time · 1 like · 0 comments

Brian Connell

6 months ago

content-sales-conversation

How to Write Content That Drives Sales

Types of Sales Content · Sales content comes in many different shapes. The first type of sales content you might think of is a website’s copy. This type of content belongs on top of the funnel, but there are two other content funnels as well. · Each one of these funnels deals wit ...

4 min. reading time · 1 like · 0 comments

Brian Connell

6 months ago

digital-sales-presentation-pitch - Board update 2021 Metrics 6.2 mins

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Top Tips for Effective Presentations

Making effective presentations is a great way to convince clients and companies to do business with you. With them, you can present your experience, project, and much more in an appealing and engaging way. Nevertheless, to get the results you expect, your presentations must follo ...

5 min. reading time · 0 likes · 0 comments

Brian Connell

7 months ago

4 Things Every Sales Leader Needs

Every sales leader needs a whole series of skills and tools to say competitive in a rapidly changing business environment. In fact every year, thousands of Americans are starting their own business, adding to the existing pool of millions of companies. In fact, 2020 has seen a re ...

3 min. reading time · 0 likes · 0 comments

Brian Connell

10 months ago

in Sales Training

Digital Sales World

Today digital sales as the main route to customer engagement is growing rapidly. Remote working, data, technology, and buyer preferences are some of the things driving this change. While digital in the sales process is exciting, it can also prove to be a hurdle in how sales leade ...

6 min. reading time · 0 likes · 1 comment

Brian Connell

10 months ago

List of Sales Skills with Examples

This is our list of sales skills with examples to give a glimpse of what it takes to be successful in selling today. Selling is a purposeful and producer focused profession. Every time we engage with a customer, send an email, or have a meeting, we must ask ourselves, “What is th ...

8 min. reading time · 0 likes · 0 comments

Brian Connell

1 year ago

The Future B2B Sales Strategy

The future B2B sales strategy will have to account for both the harsh business and economic challenges that will prevail for probably a good five years. Sales leaders looking to balance their immediate goals with long term opportunities will need to plan for the four N’s. The ...

4 min. reading time · 0 likes · 0 comments

Brian Connell

1 year ago

Essential Sales Skills

In this article we discuss the essential sales skills that every salesperson should seek to master as selling moves into the next phase of its evolution. Nearly every sales skill that is essential for engaging buyers today can be acquired with regular sales training. The worl ...

6 min. reading time · 0 likes · 0 comments

Brian Connell

1 year ago

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Sales Tips for 2021

Sales tips for 2021 and beyond as we ponder some important questions.  It goes without saying that 2020 shook the sales world and a new reality was born.  No matter what happened in 2020, the continued rate of change is driving an increasingly competitive selling environment, ...

5 min. reading time · 0 likes · 0 comments

Brian Connell

2 years ago

Challenges Facing Salespeople

Sales challenges facing salespeople have been greatly increased due to remote selling, the hard to reach buyer plus the impact of social media on the sales process. Today more than ever, the balance of power is in the hands of the buyers. Access to endless amounts of data, in ...

4 min. reading time · 0 likes · 0 comments

Brian Connell

2 years ago

Sales Statistics Worth Noting

This list of sales statistics to boost selling results can also be used to shape your sales strategy implementation. Sales statistics and data are factors now important in defining any selling activity or investment from social selling to inbound sales. Sales statistics are also ...

10 min. reading time · 0 likes · 0 comments

Brian Connell

2 years ago

Free Online Sales Training

Accessing free online sales training lessons are a great way to start your learning journey to improving your sales skills. During your sales career you will need to learn critical selling skills including how to attract and engage customers, lead generation, conducting sales ...

3 min. reading time · 0 likes · 0 comments

Brian Connell

3 years ago

Existing
markets

New
markets

Existing
products

Market
penetration

Market
development

New
products

Product
development

Diversification

Sales Strategy Template

A sales strategy template sounds like an activity only large companies would consider doing. The reality is very different as everyone in business, from a small business to entrepreneur and salespeople can benefit from understanding the workings of a solid sales strategy. · T ...

5 min. reading time · 0 likes · 0 comments

Brian Connell

3 years ago

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Sales Training Programs Worth Taking

Sales training programs · worth taking is a constant topic in the world of sales. The truth is that whether delivered in class, in house or online sales training programs have helped thousands of salespeople to improve their selling skills. From help with sales prospecting, to ...

7 min. reading time · 0 likes · 0 comments

Brian Connell

3 years ago

Sales Performance Improvement

Sales Performance Improvement programs should be constructed in a way to better manage and channel the sales team to deliver higher levels of sales performance. In fact sales teams that go through a sales performance improvement program outperform sales teams in companies that ...

3 min. reading time · 0 likes · 0 comments

Brian Connell

4 years ago

Existing
markets

New
markets

Existing
products

Market
penetration

Market
development

New
products

Product
development

Diversification

Sales Strategy Example

This sales strategy example can also act as a template to document your sales plans and goals. Developing a robust sales strategy, one that can be implemented and measured is a vital cog in every company’s growth plans. Regardless of the service or product, business survival ...

4 min. reading time · 0 likes · 0 comments

Brian Connell

4 years ago

The Definition of Sales Prospecting

Settling on the definition of sales prospecting definition can be difficult depending on your sales process, product and market. So, what is sales prospecting and what sales activity does it entail in winning new customers or business? · To start, let us agree that the stated aim ...

3 min. reading time · 0 likes · 0 comments

Brian Connell

4 years ago

Sales Training Exercises

Here are a few sales training exercises to liven up your sales training. The goal of sales training is to give salespeople a set of skills and tools that radically improve their sales performance. The use of sales training courses is an essential part of the whole sales industry, ...

4 min. reading time · 0 likes · 0 comments

Brian Connell

5 years ago

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Digital Selling or Is It Social Selling?

At times, there can be confusion over the terms “Digital Selling” and “Social Selling”. The sales training and enablement industry interchange these terms without proper explanation. · Digital Selling is the act of using digital assets to engage buyers, while Social Selling is t ...

2 min. reading time · 0 likes · 1 comment

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