Thais Guerra

My name is Thais Guerra and I am from Los Angeles, CA. I am a third year student at The Pennsylvania State University. I am pursuing a Bachelors of Science in Marketing with a minor in Business Law from The Smeal College of Business. On campus, I am involved in the Penn State American Marketing Association, The Women in Business Organization and The Sigma Kappa Sorority Chapter. 

As a Marketing student at The Pennsylvania State University, I have developed a strong passion for creating strategies that shape perceptions and build authentic connections between brands and their audiences. During my internship with Rick Caruso, I gained valuable expertise in property marketing, specifically in executing luxury campaigns across both digital and print media. I developed and implemented tailored promotional content for tenants at Caruso's premier commercial properties, collaborating with esteemed luxury brands such as Gucci, Yves Saint Laurent, Bottega Veneta, Byredo, and David Yurman. This experience enhanced my ability to design and implement sophisticated marketing strategies for high-profile clientele. My key responsibilities included managing digital requests through Wrike, conducting in-depth market research on luxury campaign launches and influencer events, and supporting the marketing team across multiple Los Angeles properties, including The Grove, The Americana at Brand, The Palisades Village, and The Commons at Calabasas. Additionally, I managed client relations marketing for the Glass Box pop-up space at The Grove, refining my skills in audience engagement and campaign execution. By assisting in the development of bespoke marketing strategies for luxury retail clients, I further deepened my understanding of the luxury market and the nuances of client-specific promotional approaches.                                                                                                                                                                     Furthermore, in the summer of 2023 I had the opportunity to serve as a receptionist at the Sundale Apartments, a prominent residential complex located in downtown Los Angeles. My responsibilities included managing incoming calls from current tenants and promptly responding to email inquiries from prospective tenants regarding unit availability and property tours.                                                                         

In the Garage affiliate program, I had the opportunity to collaborate on exclusive campaigns with Garage Clothing. Student affiliates are compensated with a 5% commission on total purchases made through my referrals. My role involved creating content to highlight new clothing collections and driving sales through social media platforms. By leveraging the Impact website, I was able to track performance metrics and optimize content strategies to maximize revenue potential.

I am pursuing a Bachelor of Science in Marketing at The Pennsylvania State University's Smeal College of Business. Where I have maintained a 3.7 GPA and have been recognized on the Dean's List for academic achievement in Spring 2024 and Fall 2024.