Tanya Borysenko

Product Marketing Manager, Creative Projects Manager

Marketing professional with above 10 years of experience in product management from strategic planning to tactical execution, packaging design, digital media and TV advertising from concept to creation. International coordination of marketing projects and campaigns for pharmaceuticals, cosmetics, food and household brands with cross-functional interaction & P&L responsibilityg Manager, Creative Projects Manager

Pro-Pharma - authorized representative of global brands of MERCK (MSD) in Ukraine

Group Brand Manager (OTC, food supplements, vitamins) | Feb 2018 - Jul 2020 Ukraine 

Managing $8M portfolio brands (Nasonex, Legalon, Bells, Nasaleze, Neoflorum by Lallemand, Superia by ABH Nature’s Products and others) from strategic planning to tactical execution including creative content,  new product developments, TV and digital advertising production and campaign launches, creative project scope, develop timelines and milestones

• Grew 30% revenue due to new products development and launches
• Developed, launched and re-launched more than 27 products including packaging, messaging, print, outdoor and TV and social media advertising production and development of web design 
• Produced 15 TV/digital commercials in cooperation with global creative agencies
• Managed $3,5M annual media budget for TV and digital advertising campaigns
• Managed $450K budget for advertising production
• Implemented 56 product testing and researches (focus groups tests reporting, clinical trials, application instructions development, external medical studies utilization)

Eveline Cosmetics – one of the TOP 5 mass-market cosmetics companies of Poland 

Brand Manager - Eastern Europe Markets | Feb 2016 - Jan 2018 Poland

Multitasking leadership of cross-functional team to develop new cosmetics product lines (face, hair and body care) including ingredients formula development, technical and technological information learning, packaging design, labeling and messaging initiatives with the next launch and advertising support in Eastern Europe Markets

• launched 6 cosmetics lines for 5 markets: Ukraine, Russia, Belorussia, Kazakhstan and Georgia 
• developed and produced 7 SKU of Sun Care private label product for the top retail chain in Russia (Sun Look for Podruzka chain)
• reduced packaging costs for 50% due to the secondary packaging optimization and effective collaboration with suppliers 

Milkiland – Startup Company on the base of traditional dairy production facility (B2B)

Private Label Brand Manager for External Markets | AUG 2013- Jan 2016 Poland

Developing of dairy private label products with focus on sport and special needs nutrition for more than 15 fast paces developing markets, best practices learning, recipe writing with the products integration, culinary content development, building and supporting of strong relationship with the clients due to introduction of effective business models cooperation 

• Managed private label portfolio for 40 clients from 15 countries for over $1,5M revenue 
• Developed new sports nutrition products for Russia market to make possible the exporting of diary product from EU during embargo period and increased sales for 15%
• Decreased artwork development period for 50% due to effective cooperation with creative agencies

US Pharmacia – leading OTC pharmaceutical company of Poland

Senior Brand Manager | Mar 2012- Jul 2013 Ukraine

Development and execution of annual marketing plan in terms of OTC brands strategy (cold & flu, painkillers and anti-allergy categories)

• 5% growth of value market share in painkillers due to effective price policy
• Decreased 17% packaging budget due to improved artworks approving process
• Launched 4 new products with advertising, retail and innovations promotion support generated 20% sales increasing

Master Degree in Marketing, Project Manager Certification, Google Analytics, Diploma of Charted Institute of Marketing