Tana Tull

CORE SKILLS

OEM Strategy & Business Development 

Integrated Marketing & Brand Strategy

Strategic Partnerships & Vendor Management

Digital Marketing & Customer Engagement 

Budgeting, Forecasting & ROI Analysis 

Cross-Functional Leadership & Process Optimization 

PROFESSIONAL EXPERIENCE 

Park West Gallery, Marketing Operations Specialist | 09/2024 - 02/2025

Developed and executed immersive brand experiences across four national retail locations 

Managed website updates and pursued large-scale partnerships with NASCAR, National Cherry Blossom Festival and Gilly & Marc, world-renowned artists and wildlife activists

Analyzed customer data to identify trends, optimize digital strategies, and enhance customer engagement 

Oversaw event logistics, budget allocation, and ROI tracking to maximize marketing effectiveness 

Implemented data analytics tools to evaluate customer engagement and optimize event performance, resulting in cost savings of 7%

Commonwealth/McCann, Account Supervisor | 04/2023 – 08/2024

Led retail marketing initiatives for national automotive campaigns, including product reveals and CRM-driven customer journey development 

Spearheaded the creation and launch of all-new Equinox EV onboarding and journey web pages, enhancing customer engagement by 20% through seamless UX and CRM integration 

Developed Tier 2 and Tier 3 Chevy dealer marketing materials to drive brand consistency and retail engagement 

Managed cross-functional collaboration to align brand messaging with business objectives and drive revenue growth 

Oversaw vendor and agency partnerships to deliver high-quality, brand-aligned activations resulting in consistently 95% or better client satisfaction scores

Dentsu Creative, Account Supervisor | 05/2022 - 04/2023

Led OEM and dealer marketing programs, ensuring seamless collaboration between internal teams, dealerships, and agency partners 

Launched GM LIVE platforms, enhancing customer engagement through innovative digital experiences, increasing real-time engagement by 35%

Developed and executed strategic initiatives to support OEM and dealership marketing objectives 

Optimized digital marketing campaigns to reach buyers throughout the purchase journey, enhancing lead generation and helping boost conversion rates by 17%

Provided data-driven insights and performance reporting to key stakeholders

MotorTrend Group, 360 Integrated Project Manager, Marketing | 09/2014 - 05/2022

Directed OEM marketing initiatives, event activations, and digital promotions to enhance brand presence and dealer engagement that exceeded performance goals by 15%+ YOY

Managed multimillion-dollar budgets, optimizing fund allocation to drive maximum ROI 

Developed and executed cross-platform marketing strategies, integrating digital, video, and experiential activations 

Led high-profile automotive OEM partnerships and sponsorships, delivering brand-aligned content and promotional campaigns, resulting in over-delivery averages of 13%

Spearheaded custom programming initiatives, incorporating live video shoots, social content, and native promotions 

Tracked P&Ls and key performance indicators to ensure financial and marketing objectives were met

ES3, Account Manager | 10/2010 - 09/2014

Managed nationwide dealer training events, optimizing experiential marketing strategies to enhance dealer engagement achieving a 97% satisfaction rating from attendees

Defined and tracked cooperative marketing budgets of $7M+, ensuring effective allocation to maximize ROI 

Established strategic vendor partnerships to streamline event execution and increased profitability by 15 – 20%

Conducted post-event analysis and reporting to refine marketing strategies and improve future activations

LaBov & Beyond Marketing, Senior Account Manager | 09/2003 - 10/2010

Led North American training and marketing events for luxury automotive brands including Audi, Maserati and Ferrari

Managed event logistics, staffing and vendor coordination to ensure seamless execution

Developed comprehensive training curricula incorporating live events and web-based learning


 

Grand Valley State University

Bachelor of Business Administration, Honors

University of South Carolina
 

Master’s of Education, Education Administration, Honors