susan burton
Marketing / Advertising / Public Relations
Services offered
As a senior PR and Media Relations Strategist, I work with clients to develop integrated earned, owned and paid media. I analyze sales and marketing data to identify their ideal customer persona and map their customer journey through marketing automation tools to efficiently guide positioning strategies, content creation and streamline ROI. Client Experience; Manufacturing, Retail, Healthcare and Technology, Wealth Management, B2B Professional Experience, HR, Non-Profit and CPG.
Experience
I have worked as a freelance, senior PR and Marketing Consultant for the last 5 years working with Agencies in Chicago, L.A. and Columbus, Ohio. I have worked as a Marketing Director (who also did PR) for a retail consultancy with offices in the U.S. and the U.K., a Technology authoring and e-learning company with offices in the U.S., APAC region and Europe. I also spent 5 years as Marketing Director for a global HR consultancy.
Education
I have a Bachelor of Arts in Mass Communications from the Ohio State University and recently completed a AI in Business class at Wharton School of Business
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