Steven Flores

Results-driven sales and marketing leader with over two decades of experience developing and executing strategies that maximize revenue, enhance client engagement, and position venues as premier full-service destinations. Proven track record in building and sustaining global client relationships, driving strategic initiatives, and delivering exceptional guest experiences. Will achieve the Certified Venue Professional designation 2026. 

Expert in staff leadership, community speaker, operations, and long-term strategic planning, with a history of optimizing sales processes, increasing market share, and expanding business and convention leads. Skilled in staff training, budget management, vendor relations, and strategic communications to promote and maintain Fair Park & The Cotton Bowl as a top-tier destination for events and conventions.

for a 277-acre park, seven exhibition halls, and the historic Cotton Bowl Stadium. Generates over $3 million annually through strategic sales initiatives, innovative pricing models, and new procedural directives. Oversees contract management and risk management programs, negotiates and executes high-value agreements, and secures major partnerships, including park-wide FIFA World Cup 2026 activations. Manages the Fair Park events calendar with 1,000+ annual events, maintaining its status as Dallas’s largest festival and special event venue. Develops new business opportunities, builds strategic partnerships, and promotes Fair Park as a premier destination for corporate events, festivals, and film productions.

Master of Education (Political Science)

Texas State University, San Marcos, TX

Bachelor of Arts (Communications) 

Texas State University, San Marcos, TX

Venue Management School- 2 year Graduate

Internation Association of Venue Managers, Wheeling, WV