Spencer Fountain

I’m a human-first leader passionate about connecting brands and people through creative, meaningful engagement. With experience spanning digital marketing, social media strategy, and higher education, I thrive at the intersection of storytelling and strategy - helping organizations grow their reach, awareness, and impact. With my expertise in consumer engagement and brand representation, I am currently working with Lucky Energy to execute marketing campaigns that create measurable impact everyday - building strong connections between the brand and its audience. From previously helping launch successful campaigns for brands like Avelo Airlines and Amtrak, to driving organic social media growth for OSB Ciderworks, I bring both analytical and creative perspectives to every project I take on. After pursuing my B.S. in Business Administration from SUNY Geneseo, and most recently my MBA at Rochester Institute of Technology, I’ve had the opportunity to work in areas such as graphic design, content creation, and academic publishing through my role as a Graduate Research Assistant. My goal is to continue expanding - collaborating with teams that value authenticity, innovation, and connection - to create experiences that not only elevate brands but also bring leaders and communities closer together.

Lucky Energy - Field Marketer & Brand Ambassador               New York, NY (October 2025-Present)

• Execution of regional marketing campaigns to drive brand awareness and engagement, directly liaising between Lucky Energy and target audiences. Applied data insights to optimize outreach, enhance efficiency, and deliver measurable results

Rochester Institute of Technology  - Graduate Research Assistant         Rochester, NY (August 2024-May 2025)

• Creation of experimental LinkedIn content/graphics in promotion of JLOS (Journal of Leadership & Organizational Studies), editing of published management articles, & evaluation of undergraduate Business Ethics class assignments

Advance Media NY - Marketing Intern; Freelance Market Researcher          Syracuse, NY (May-August 2023; January-February 2024)

• Worked closely with the agency team to develop new leads, organized/executed event marketing opportunities, produced & executed promotional campaigns for Avelo Airlines, Amtrak, & Syracuse.com, & created the 2024 Agency Content Calendar

OSB Ciderworks - Social Media Marketing Intern      Lakeville, NY (March-May 2023)

• Managed all social media accounts for OSB Buffalo & Lakeville locations, organized/executed event pop-ups and launched social media promotions that produced local organic impressions & over 5,000 new Instagram followers

Rochester Institute of Technology       Rochester, NY

• Master of Business Administration, GPA: 3.77                                                May 2025

SUNY Geneseo                                                                                         Geneseo, NY

• BS in Business Administration, Minors in Marketing & International Relations, GPA: 3.84                                                May 2024
• Honors: Dean’s List, Beta Gamma Sigma, Golden Key International Honor Society
• Study abroad Fall 2023, Sant’Anna Institute, Sorrento Italy