soumyasulagna tripathy

• Expertise in Email studio
• Build Campaign in Newsletter, Premium Deposit, on behalf of campaign, Review campaign, Mass Emails, Quick sends, Personal Advisor sends, Coupon Notes, Fed Announcements and many more.
• Expertise in Journey Builder, Automation studio, content Builder, Audience builder, Web Studio Intelligence reports.
• Creating custom Journeys in Journey Builder for various use cases.
• Created couple Automations for import, export and segmenting data in Automation Studio.
• Create/Update data directly in SFDC from cloud page and from journey builder by using sales cloud activities.
• Experience in working with AMP script, HTML, Dynamic Content in email contents.
• Developed intelligence reports.
• End-To- End Campaigns Designed and delivery
• Managed and coordinated with Business clients and Off-Shore team for business continuity.
• Gathered Business requirement and developed Campaigns.
• Built Cloud pages for custom Unsubscribe and preference center.
• Prepare delivery checklist, debugging, Testing and Documentation.
• End to End Digital marketing campaign execution.
• Usage of AMP script to pull data into data extension and other functionality.
• Creation of API event based, Data extension, entry source Journey Builder and Automation Studio.
• Expertise in integration of service cloud with SFMC.
• Good experience in handing the bounce email id and improved the email delivery rates.
• Integration of API’s set up for emails sends, start journey’s, insert records in DE.
• Expertise in integration of sales/service cloud, Webpage and FTP,AWS with SFMC.
• Worked with the Delivery Partner to update/maintain the SFMC standards and best practice around the development of custom journeys.
• End to End Digital marketing campaign execution and Tracking Campaign performance 
• Developed Proof of Concepts and design prototypes for requirement and design validation with the stakeholders.

Bachelor of Engineering in Information Technology