soumyasulagna tripathy
Services provided: Salesforce Marketing Cloud
About soumyasulagna tripathy:
Hello,
I am a 2X certified marketing cloud developer with 3 years of experience in salesforce marketing cloud.
Experience
- Expertise in Email studio
- Build Campaign in Newsletter, Premium Deposit, on behalf of campaign, Review campaign, Mass Emails, Quick sends, Personal Advisor sends, Coupon Notes, Fed Announcements and many more.
- Expertise in Journey Builder, Automation studio, content Builder, Audience builder, Web Studio Intelligence reports.
- Creating custom Journeys in Journey Builder for various use cases.
- Created couple Automations for import, export and segmenting data in Automation Studio.
- Create/Update data directly in SFDC from cloud page and from journey builder by using sales cloud activities.
- Experience in working with AMP script, HTML, Dynamic Content in email contents.
- Developed intelligence reports.
- End-To- End Campaigns Designed and delivery
- Managed and coordinated with Business clients and Off-Shore team for business continuity.
- Gathered Business requirement and developed Campaigns.
- Built Cloud pages for custom Unsubscribe and preference center.
- Prepare delivery checklist, debugging, Testing and Documentation.
- End to End Digital marketing campaign execution.
- Usage of AMP script to pull data into data extension and other functionality.
- Creation of API event based, Data extension, entry source Journey Builder and Automation Studio.
- Expertise in integration of service cloud with SFMC.
- Good experience in handing the bounce email id and improved the email delivery rates.
- Integration of API’s set up for emails sends, start journey’s, insert records in DE.
- Expertise in integration of sales/service cloud, Webpage and FTP,AWS with SFMC.
- Worked with the Delivery Partner to update/maintain the SFMC standards and best practice around the development of custom journeys.
- End to End Digital marketing campaign execution and Tracking Campaign performance
- Developed Proof of Concepts and design prototypes for requirement and design validation with the stakeholders.
Education
Bachelor of Engineering in Information Technology
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