Shirin Bower

Sales and e-commerce leader with proven P&L ownership, driving up to 35% growth across Amazon and other marketplaces. Leverages AI-driven insights to optimize marketplace strategy, enhance customer experience, and deliver measurable, data-backed results through cross-functional leadership.

• Own and optimize Amazon P&L across 1P and 3P channels, managing $150M in revenue and driving 18% YoY growth through strategic forecasting, pricing, promotions, and advertising.
• Serve as primary Amazon liaison, managing Joint Business Planning (JBP) and Vendor Negotiations (AVN).
• Conduct business reviews with senior leadership to present performance insights, strategic recommendations, and growth opportunities.
• Led cross-functional teams and agency partners to drive growth and enhance brand standards for up to 700 SKUs, leveraging AI, CRM, and SaaS tools with reporting dashboards to monitor KPIs and enable data-driven decision-making.
• Build and mentor high-performing teams across product development, inventory planning, and account management for Amazon and other key marketplaces (Walmart, Shopify and Growth accounts).

Master’s in Fashion Merchandising
Academy of Art University – Dec 2015