Shannon Konvalin

Senior Sales Enablement leader with 10+ years driving go-to-market execution through systems, analytics, and field enablement. Proven owner of CRM, enablement platforms, onboarding, and performance reporting that accelerates productivity, improves adoption, and aligns sales, marketing, and operations to revenue outcomes.

Senior sales enablement leader specializing in scalable, data-driven systems that accelerate revenue and improve win rates. Brings 26 years of decorated U.S. Army command leadership and 10+ years of enterprise enablement ownership at Lennox International (Allied Air Enterprises). Proven record aligning GTM strategy, pricing governance, training, and analytics to drive measurable growth in complex B2B environments.

• Led enablement systems that increased Business Development new-business contribution from USD 188M (2019) to USD 520M (2024), sustaining ~30% annual growth and generating nearly 50% of total GTS.
• Designed multi-phase onboarding and development programs, reducing ramp time by 26%, driving 190% customer purchase growth, and delivering 27% annual revenue lift through standardized field execution.
• Directed a USD 46M pricing and rebate governance program, achieving 98% accuracy and 80% faster audits while enabling executive decision-making through KPI and performance frameworks.
• Drove Salesforce and Highspot deployments to 100% adoption in under 90 days: governed enablement tools, content, and analytics supporting 300+ sales and support users.

• Doctor of Business Administration (DBA), Saint Leo University | 2022
  • Focus: Sales–Marketing Interface (SMI) alignment, organizational strategy, and applied research.
• MS, Psychology (General Psychology), Capella University | 2012
• MA, Business & Organizational Security Management, Webster University | 2012
• BS, Psychology, Park University | 2009