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Serenaty Lumpkin

Serenaty Lumpkin

Freelance Marketing Analyst + Google Ads

Marketing / Advertising / Public Relations

Sarasota, Sarasota

Social

Services offered

I have worked in marketing for over 7 years, with specialized expertise in web design, photography (both digital and film), and creative direction. Currently, I am enrolled in grad school in Rome to obtain my Masters in Digital Marketing by July 2026. I also focus heavily on Google Ads strategy, paid advertising, and PPC campaigns, with a strong emphasis on customer acquisition through ROI-driven methods. My skill set includes conversion rate optimization (CRO) and leveraging design and storytelling to drive high-performing campaigns that not only look great but deliver measurable results.

Creative direction
Google ads
Conversion rate optimization
Customer acquisition
Marketing analyst
Photography
Web design
Approximate rate: USD$ 50 per hour

Experience

I have extensive experience working with startups and nonprofit organizations, including serving as the Marketing Director for Showfolks Nonprofit and the Sarasota Farmers Market. In these roles, I managed public relations and oversaw both nonprofit and commercial contract relationships through sponsorship-based marketing packages. I also own a marketing agency that I’ve successfully run for over three years, during which I’ve worked with more than 42 businesses. My expertise spans Google Ads, web design and development, branding, photography, and small business finance.

Education

I hold a Bachelor of Science in Entrepreneurship and Small Business Development, with a strong focus on innovation and business launch strategies. During my studies, I worked closely with startups to guide them from ideation to launch and assisted in fundraising efforts through Seed to Series A/B rounds. Currently, I am relocating to Rome to complete my Master’s degree in Digital Marketing, after which I plan to pursue a Master of Law (LL.M) to further expand my strategic and legal expertise in business.

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