Scotty Rill

I’m a Los Angeles–based VP of eCommerce (VP E-Commerce / VP eCommerce / VP Digital / Vice President, eCommerce / Vice President E-Commerce / VP Growth & eCommerce) who builds, grows, and scales beauty, personal care, and consumer brands.

I lead Digital and eCommerce teams and organizations across DTC, Amazon, retailer.com & marketplaces, delivering substantial revenue, profit, and brand equity growth as a respected team leader with profit-focused P&L ownership.

Results Highlights:

• DTC: $500K → $39M in 5 years • $0 → $20M in 3 years • $14M → $31M in 2 years
• Amazon: $3M → $20M in 4 years • $11M → $23M in 2 years • $0 → $6M in 1 year
• Successful Exits: 1 IPO, 2 Acquisitions

I’m passionate about connecting brand storytelling with performance marketing, creative direction, lifecycle marketing, and analytics to drive measurable results. My expertise includes Shopify Plus, Amazon (1P & 3P), acquisition, retention, loyalty, subscriptions, and the holistic customer journey.

Feel free to reach out!

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Skills & Experience

Digital Marketing & eCommerce • DTC / D2C • Amazon • eRetail • Marketing Management • Marketing Strategy & Planning • Team Leadership & Coaching • P&L and Budget Ownership & Management • Agency, Vendor and Partner Management • Omnichannel Digital Marketing • Customer Acquisition • Customer Retention • LTV:CAC Management • Holistic Customer Journey & Lifecycle Marketing Strategy • Segmentation, Customer Cohort Nurturing & Personalization • Paid & Performance Marketing Channels • Earned Media Marketing Channels • Owned & Operated Marketing Channels • Paid Search (Google, MSN/Bing) • Paid Social (Meta, TikTok) • SEO & GEO • Display, Video & Programmatic • Social Commerce (Meta Shop, TikTok Shop, Pinterest) • Influencer & Creator Marketing (Instagram, TikTok) • Email Marketing & SMS • Affiliate Marketing • Subscription Member and Revenue Growth • Digital Storytelling • Performance TV Advertising • Podcast Advertising • AI Driven Marketing & Analytics • Brand Strategy & Creative • Attribution, CDPs & Analytics • Metrics, KPIs, ROAS & ROI • Net Profit, Net Contribution, EBITDA

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Tech Stack Experience

Shopify Plus • Klaviyo • Yotpo • Attentive • Recharge • Rebuy • Motion • Canva AI • Shoplift • Shogun • Zipify Pages • Optimizely • Black Crow AI • Boost AI Search & Filter • Firework • Vitals • Lucky Orange • MS Clarity • Hotjar • Loox • Instagram Shop • TikTok Shop • Semrush • ShareASale/AWIN • Commission Junction • Klarna • Gorgias • Zendesk • Kim AI Customer Support • Notion • Asana • JIRA • Triple Whale • Snowflake • Looker • Adobe Analytics • Google Analytics • Power BI • CDP • Amazon Vendor Central • Amazon Seller Central • Amazon Marketing Cloud • Helium 10 • Levanta • CEDCommerce • Mirakl • More