Salman Khalid

If you are looking for a career that never dies then you should become an SEO expert. If you have some knowledge about marketing then with a little more with a pinch of IT learning will suggest what is SEO.

You must have heard this word a lot and by now, you already have an understanding that it is used for digital marketing, any online business or any kind of website. If you ask why one should become an SEO expert, know that they are paid a lot and this is an evergreen field. 

If you want to become an SEO expert then first you should know what an SEO expert does or you can say the responsibilities of an SEO expert. Below is the list of things that an SEO expert does.

1. Understanding Client’s Marketing Goals

Know that every client will have different marketing goals. Even if two different clients have the same business model, it will not mean that the same SEO strategy will be applied for digitally marketing their company. Every client will have a different need every time.

1. Web Page Optimization

There will be times when you will see clients who don’t really need SEO but only some parts of their website need SEO. Let us say that you get a client who has a lot of traffic coming in on their blog section but they need more traffic on the newsletter section. Then you will have to work to make a strategy that brings users to the newsletter web page.

1. Keyword Analysis and Research

This is the thing that you might be doing all day because SEO is mainly about keywords. You can find a number of new keywords in a month and make a strategy accordingly. You may have to familiarize yourself with different industries, as you will get clients who belong to different niches. You will also have to analyze keywords to see which one is bringing more traffic and which one needs more working.

1. Get Higher Google Ranking 

This will increase visibility of your client’s website and to do this, you need to do the following:

• On-site SEO
• Off-site SEO
• Blogging
• Making news and informative articles
• Interlinking
• Increase web page speed
• Make website mobile friendly

There are so many more things but these ones are the basic – the one that gets you started.

1. Shift Focus on User Intent and Experience

You may find clients who are writing content by following all the rules and by the book but sometimes, it may destroy user intent and experience. That is why you need to guide your clients to focus on user intent and enhance user experience. That means sometimes offering Google and its crawlers.

1. Seeing and Fixing Technical SEO Issues

You will get clients that are doing SEO in the best manner but for some reason, the ranking is not getting any better and that reason may be technical SEO. Technical SEO involves the following things that may be causing issues and which need to be fixed:

• Broken links
• Slow website loading
• Sitemap issues
• Indexing
• Interlinking
• Mobile friendliness 
• Missing images
• Thin and duplicated blogs

With these issues solved, you can consider that 40% of your SEO is complete.

1. Focus on Local SEO

If you get clients that belong to the industry of real estate, restaurants, hotels, interior designing, car wash, salons, cleaning companies and companies like these then you will have to suggest local SEO. As the name suggests, this is the type of SEO which makes sure that your company is being visible to nearby areas or cities. Local SEO involves the following things:

• Google My Business
• Making presence on all available social media platforms
• Creating NAP (Name, Address, Phone)
• Citation which include creating updating information on local directories
• Creating backlinks
• Getting reviews
• ORM (Online Reputation Management)

1. Make Competitors Analysis

You will always have to ask your clients about their competitors. Know that, you can make half of the SEO strategy by seeing and analyzing your competitors and that can be done by seeing their social media profiles, their website and if you have any SEO paid tool, you can see what keywords they are targeting and how many backlinks they have.

1. Find Out Latest Industry Trends

In order to get famous, you have to stay with the trend and when you populate your content and your business, you can become a trendsetter. With the help of trends, you can make a good strategy. You also have to see what trend the client is missing out in their industry.

1. Content Writing Skills

After keywords research, this is the thing that you will be doing the most. When you have the list of keywords, you will now know what type of content you need to make that will boost and optimize that keyword. This will require a lot of creativity.

1. Improve and Refresh Existing Web Content

Being an SEO expert, it will be your foremost job to update the existing content of the website. Even though this content may be less in words, it will require a lot of brainstorming to come up with the most creative, SEO powered and keyword rich content. Also, web content should be refreshed after every 4 to 5 months.