USMotivation (closed) March 2016 - February 2017♦ Oversaw the implementation of Fortune 100 telecom client's national sales incentive program (30,000+ users).
♦ Used analysis of data from multiple sources to provide a Fortune 100 telecom client key insights of its users’ engagement via custom reports and dashboards using Excel, VBA, custom macros, and MS Access.
♦ Created and managed project timelines to facilitate timely and successful program execution.
♦ Utilized Excel, VBA, custom macros, and Access to automate processes and generate custom reports/charts.
♦ Performed software testing and quality assurance on USMotivation’s proprietary web application in support of a Fortune 100 telecom client that included system defects and enhancements from documentation, user stories, solution development, QA testing and implementation.
Marketing & Communications Director / Webmaster
The Milner Group April 2014 - September 2015♦ Developed and implemented new digital marketing strategy:
- Increased email click rate 173% on primary newsletter and 54% across all emails
- Increased webinar participation 200-300%
- Increased in-person event participation 100-200%
♦ Performed email marketing using Adobe Photoshop, Adobe InDesign, and Constant Contact.
♦ Performed website maintenance & content creation - Adobe Photoshop and InDesign.
♦ Established the company’s first lead and customer scoring systems.
♦ Collaborated with external vendors to establish the company’s presence on social media and launch a new content marketing strategy.
♦ Led new innovative marketing efforts for the Annuity division - agent websites, seminar marketing programs, etc.
♦ Successfully led a new video marketing strategy - accrued and assembled equipment, served as videographer, performed basic video editing, etc.
♦ Administered a variety of Google Apps for internal teams to guarantee optimal situational success.
Special Projects Director & Webmaster
North American Senior Benefits April 2014 - September 2015♦ Designed and implemented a new agent production reporting solution including process automation, data gathering, data cleansing, a new database, custom-built SQL queries, KPI tracking, and dashboards/visualizations (Cyfe, Excel, Tableau, QlikView).
♦ Spearheaded an agency management system conversion project - sourced vendor and then served as project manager. The new AMS was built using Ruby on Rails.
♦ Effectively managed the development and implementation of a new custom-built lead management system utilizing Ruby on Rails, including a related custom-built GIS lead mapping module.
♦ Directly oversaw the development of an agent recruitment website and served as the project manager for a new digital training solution.
♦ Successfully implemented a SMS communication solution to allow for rapid communication to NASB agents.
Sales/Service & Online Banking Team Lead
Fidelity Bank February 2007 - March 2014♦ Directly oversaw the daily operation and management of the online banking products.
♦ Productively managed a team of four online banking customer care center representatives.
♦ Provided support for businesses utilizing the bank’s Cash Management products.
♦ Fully assisted in the conversion to a new online banking platform.
♦ Assisted in the data migration process from two separate bank acquisitions.
♦ Successfully implemented an electronic statement program and an online external transfer process.
♦ Aided in the implementation of mobile banking applications including an iPhone app, an Android app and a mobile WAP site followed by feature enhancements such as a mobile deposit feature.
♦ Effectively developed and ensured strict adherence to all online banking and bill pay policies and procedures.
♦ Served as the organization’s point person for questions regarding the bank’s online banking systems’ connectivity with external account aggregation solutions.
Client Services Manager
TMP Directional Marketing May 2004 - February 2007♦ Effectively managed annual sales of $1-1.5M including overseeing the account of a top-5 client and being recognized as the only representative on the account to meet the sales goal every quarter.
♦ Provided comprehensive assistance in the design and content of client’s informational websites for its franchisees.
♦ Successfully managed interactive advertising programs (franchisee websites, online advertising and SEO) for a top-5 client.
♦ Oversaw proposals, sales, contracts, ad layout and implementation of strategic directional marketing programs for new and existing clients.
♦ Performed extensive ad analysis and A/B testing.
♦ Utilized Excel and Access to create detailed reports for review by internal management and clients.
♦ Assisted in resolving disputes for an account worth $5M+ to ensure retention.
♦ Authored and disseminated official corporate correspondence between the company and clients to assure strong lines of communication.
Inside Sales Representative
TAD Metals Inc., SE September 2003 - April 2004♦ Fully assisted in the development of an appropriate pricing structure to increase business revenues.
♦ Productively managed monthly sales of up to $125K, providing exceptional customer service by quickly resolving various client complaints.
♦ Provided excellent customer support by developing and maintaining critical inventory programs for select clients.
♦ Continuously exceeded all personal and corporate quotas.
♦ Leveraged consultative sales strengths to identify opportunities, nurture relationships and close deals.
♦ Collaborated with service departments to create procedures to increase customer service and improve customer satisfaction and loyalty.
PiFusion Development Group May 2002 - July 2002♦ Served as a junior web developer using ASP.NET and VB.NET while assisting in the development of Rockdale County Hospital’s intranet.
♦ Fully aided in the development of the company’s marketing and business plan to increase business awareness.
Full Stack Web Development, Computer Software Engineering
Free Code Camp
2017 - at Present (1 year)
BBA Management Information Systems
Georgia College & State University
2000 - 2003
(3 years) Georgia