Rishika Raj

I’m a passionate buyer and merchandising professional with a keen eye for market trends and a strong track record of driving category growth. I thrive in fast-paced environments where data-driven decisions and creativity come together to shape successful product assortments. I love analyzing consumer insights, optimizing inventory, and working cross-functionally to build strategies that maximize sales and profitability.

Always eager to learn and evolve, I like to indulge in learning new skills or drawing & painting in my free time.

With over 7 years of experience in buying and merchandising, I have successfully led category growth and product strategies across leading retail and e-commerce platforms. I specialize in assortment planning, vendor negotiations, and sales optimization, ensuring the right product mix that drives revenue and profitability. Currently exploring new opportunities in buying, merchandising, and category management where I can leverage my expertise to drive business growth.

I have a Bachelor's degree in Fashion Technology from National Institute of Fashion Technology, Chennai, India(2011-2015)