Riri Sharfman

I am eager to move into an industry that aligns with my passion: creating greater access to cannabis to enhance people's lives. By combining my deep knowledge of cannabis strains and products and boundless energy, I know I can make a difference in the Cannabis Industry.

STANLEY BLACK AND DECKER                                                                                                 Portland, Oregon

Sales Coordinator, Sales & Marketing Development Program                                                       July - September 2022  

• Served as liaison to 15 Lowe’s stores across Oregon and Washington; developed key decision-maker relationships with store and district managers to build out in-store marketing and sales strategy, such as events, shelf placement, stocking, end caps.   
• Brought in $25,655 in sales in first solo event series, 38% higher than sales target and highest among new hires 
• Sold products across 4 brands (Dewalt, Craftsman, Lenox, Irwin), which included 12 series and over 1000 SKUs
• Trained in sales & marketing strategy through 8-week Stanley Black and Decker University development course in tandem with on-site store training to understand the fundamentals of merchandising and engaging with the products, brands and end users that drive the business

Let go from position as part of Black and Decker reduction in force

MUHLENBERG COLLEGE                                                                                                                        

B.A., Major: International Studies Concentration: Peace and Conflict                                                             

Dean’s List, Sigma Iota Rho: Collegiate Honor Society for International Studies