Pooja Payala

Sr. Salesforce Marketing Cloud Developer with 9+ years of experience in designing, developing, and implementing innovative Marketing solutions. Demonstrated expertise in leveraging Salesforce Marketing Cloud’s capabilities to drive business growth and improve customer engagement. Seeking a challenging position that allows me to utilize my technical expertise as a critical thinker, creative strategist and tactical planner skills to contribute to the growth and success of an organization. 

• Developed end-to-end solutions for complex nurture campaigns with potential optimization testing to deliver personalized customer email communications.
• Developed and implemented marketing campaigns using marketing cloud tools like Journey builder, Email Studio, and Automation Studio. Written Complex SQL queries to meet the business requirements.
• Experience in documenting the requirements and contributing them for technical implementation plans.
• Have hands-on experience in documenting the findings of any requirements from the meetings with stakeholders.
• Helped develop AMP script code to implement business requirements by creating Dynamic Content coordinating with the offshore team. 
• Managed subscriber data, import, and segmentation using a combination of Salesforce Marketing Cloud tools and database queries.

Created and managed complex customer journeys in Journey Builder, incorporating decision splits, goals and engagement activities to automate and optimize marketing workflows.

Master’s Degree in Information Technology
Saint Peter’s University, NJ

Program Overview: The Master's in Information Technology program focuses on equipping students with advanced skills in IT management, systems analysis, and cybersecurity. The curriculum is designed to blend technical knowledge with practical applications.

Key Areas of Study:

• Network Design and Administration: Understanding the infrastructure and management of network systems.
• Cybersecurity: Learning about protecting systems and data from cyber threats.
• Database Management: Gaining skills in data storage, retrieval, and management.
• Project Management: Developing competencies in managing IT projects and teams.

Learning Format: The program offers flexibility with options for online, evening, or weekend classes to accommodate working professionals.

Career Outcomes: Graduates are prepared for advanced roles in IT, including positions such as IT manager, systems analyst, cybersecurity specialist, and network administrator.

Accreditation: The program is accredited and recognized for its commitment to providing quality education in the field of information technology.