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Pete Cato

Pete Cato

Radio is life

Arts / Entertainment / Publishing

Pennsylvania, Mobile

Social

About Pete Cato:

Greetings and salutations!

I am writing you regarding your opening and I would like to throw my hat in the ring.

Background:

I am a radio professional with 20+ years of experience in the radio industry. I was born and raised on the East Coast. 

I am currently working as on-air host at Bigfoot Country in Central Pennsylvania. Recently, I worked for 4 years as a program director on MixFM and KSJB stations broadcasting from Jamestown, ND. Within that time, I created new shows for both stations, including a brand-new voice track show. The show included covers of famous songs of various genres and decades as well as provided information on the original or cover track.

Interesting facts:

I worked as an expatriate in the European radio market. I was a part of an expatriate team launching an English-speaking radio station in Moscow, Russia working as an on-air host, doing two live shows and 2 VT shows. My job was well recognized by the management, specialists in the field, and the listeners. Competing with well-known Russian DJs and popular stations operating on the market for several years, I won awards as the Best Radio DJ in Russia in 2013 (the first and only time that award was presented to an American) and for the Best Radio Show in Russia in 2014 and 2015. 

In 2015 I was invited to take the job of Program Director for the soon to be launched English speaking radio station in Helsinki, Finland where apart from continuing my on-air show hosting experience I was also responsible for setting up a team of English-speaking on-air hosts, creating show concepts and setting up show schedule adjusting it within time to achieve better balance between music, on-air personalities and listeners’ involvement. 

I have organized and carried out interviews with famous local and international people of interest in various fields such as music, cinema, sports and politics, including Bradley Cooper, Taylor Kitsch, Joe Lynn Turner, Alex Clare, OK Go, Evander Holyfield, 
two US Ambassadors, and many others.

Creative radio promotion campaigns and local community involvement:

In all of the stations I worked with I have been actively engaged both in online (social networks and website) and offline (participation in various events) promotion. Figuring out ways to promote the station with minimum to no budget spent and gaining the recognition of the target audience and competing local stations. I drove close engagement of the local community in order to create a stronger presence of the stations within the community. For example, I created a texting portal for the ND stations to enable listeners to participate in the shows by sending messages during the shows. 

I firmly believe that constant development, close engagement with the local community, continuous search for new or not standard ways of promotion and seeking the best balance between the content representation and great music is the key to creating a positive image of the station, attracting new listeners and reinforcing the loyalty among the existing audience.

I would be very excited about the opportunity to apply my experience to the job under consideration, to do the hard work in order to achieve the expected results and new higher goals and be a part of your station’s team.

Would you be interested in further communication, please contact me.

Sincerely,

Pete Cato

Experience

Pete Cato

Relevant job experience

June 2022 – Present

Bigfoot Country Radio 

On air host 

Main areas of expertise: 

  • Hosting live drive time show
  • News representation in various areas of interest (local news and events, sports events, entertainment, etc)
  • Preparation and carrying out interviews with international and local people of interest in various fields 
  • Mixing and adjusting playlists during all the hosted shows

 

 

September 2017 – February 2021

MixFM 93.3 and KSJB 600 AM, (Jamestown, North Dakota) – MixFM is a top 40 music station, KSJB is a classic country music station 

Program director and on air host

Main areas of expertise:

  • Creating new live shows and adjusting existing live shows in order to bring a breath of fresh air into the program schedule (representation of entertainment segments related to local and international events and news, providing information on various events in the entertainment industry, adjustment of playlists in order to have a better fit for the audience)
  • Creating a brand new voice tracked musical show involving various covers off different music genres and époques
  • Amelioration of direct communication with the listeners (expanding social networks presence, setting up new SMS texting technology for listeners)
  • Organization and carrying out live broadcasts from various local events including interviews with the organizers and visitors
  • Mixing and aligning on air broadcast with corresponding software and hardware (using the R55E mixing board and Enco software)

Results and achievements:

  • Increasing the number of listeners (both offline and online) 
  • Creation of a new voice tracked show
  • Introducing SMS texting technology to have better and closer communication with the listeners during broadcasts
  • Expanding social networks presence

 

March 2015 – August 2017. 

Spirit FM 101.4, (Radio Satellite Finland OY) – Helsinki based English language radio station, broadcasting on 101.4 in Helsinki, 90.2 in Turku.

Program director and on air host

Main areas of expertise:

  • Creation of a program schedule from scratch (creation of shows and programs within the schedule, show concept creation, follow up adjustment of shows’ content)
  • Setting up DJs team from scratch (carrying out staff recruitment, training the DJs selected, further follow up and skills development, providing mentorship).
  • Organization and carrying out of interviews with international and local people of interest in various fields (musical artists and musical industry representatives; social, sports and entertainment events organizers; actors and movie industry representatives, politicians, etc)
  • Continuous adjustments of the playlists achieving a better target audience involvement
  • Hosting shows and preparing content to be represented during the shows (news, playlists, entertainment segments), mixing and aligning on air broadcast with corresponding software and hardware.

Results and achievements:

  • Setting up on air content schedule for a newly created radio station from scratch in correspondence with the Finnish licensing and legislation regulations
  • Creation of professional on air hosts team with people having little to non-existent relevant experience
  • Organization of multiple interviews with local and international people of interest

August 2010 — March 2015

Moscow FM 105.2, (“Moskva Media” media holding) – Moscow based English language radio station

On air host 

Main areas of expertise: 

  • Hosting several separate shows (musical request show, afternoon entertainment show and late night R18+ entertainment show)
  • News representation in various areas of interest (local news and events, sports events, entertainment, etc)
  • Preparation and carrying out interviews with international and local people of interest in various fields 
  • Mixing and adjusting playlists during all the hosted shows

Results and achievements:

  • Nominations and winning the awards: 
    • Best radio DJ of the year in Russia, 2013
    • Best musical radio show of the year in Russia, 2014
    • Best musical radio show of the year in Russia, 2015

Personal qualities

  • Hard working
  • Dedicated
  • Passionate
  • World traveler

Education

Undergrad degree in communications from the University of Colorado

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