Parsa Shirvani

Creative and business-savvy corporate liason with 10 years of experience across a broad range of marketing function and varied industry segments. Proven ability to combine vision, ingenuity and strong business acumen with well-developed project management, and leadership qualities to support go-to-market efforts, product launches, and branding/rebranding initiatives, positioning companies and products for success. Areas of expertise include:

PROFESSIONAL EXPERIENCE

RAD DIVERSIFIED REIT, TAMPA, FL                                                                         2020-2024

Recruited to re-establish a sales team to execute branding, PR, events, marketing collateral development, and online advertising. Established project management system and formalized plan for new product launches. Directed team of 6 in executing all MarCom efforts, event coordination, branding, public relations, messaging, online advertising, and business development relationships. Managed budgets from $500k to $3M. 

Key Contributions: 

1. Built an event management program from the ground up. Constructed exhibits to showcase products, managed logistics, and trained an inside sales team. Generated a $2M return on investment to date.
2. Spearheaded rebranding initiative and messaging platform that elevated division’s profile as a stand-alone brand – both internally and among consumers. 
3. Completed projects assigned by the Chief Executive Officer and his business partner, participating in industry and company panels, providing interviews, and executing all events, sales, and MarCom initiatives. 

Tax Auction Investors, Ontario, CA                                                                         2018-2020

Hired as third member of the marketing team to support the company's high growth from start-up organization. Coordinated events and tradeshows (8-10 events annually with budgets to $250K), executed product marketing strategies, managed PR timelines and deliverables, oversaw collateral creation, and managed international and external investor relations and communication. Contributed to initial branding and messaging for employees, customers, and investors.

Key Contributions: 

1. Orchestrated company’s first regional sales conference, a 3-day event held in Tustin, California featuring 3 new  product models, 170 attendees, and a slate of presenters. 
2. Spearheaded launch of new marketing campaign that achieved sales of $1M in 2019. Executed aggressive PR campaign on limited budget of $175K.
3. Produced first sales conference, hosting 80 sales reps from around the state for 3 days of comprehensivetraining and product awareness. Scheduled daily training sessions, social. Activism and award ceremony, secured sponsorship and promotion gifts, prepared speeches for and managed daily activities for top executives.

Creative and business-savvy corporate liason with 10 years of experience across a broad range of marketing function and varied industry segments. Proven ability to combine vision, ingenuity and strong business acumen with well-developed project management, and leadership qualities to support go-to-market efforts, product launches, and branding/rebranding initiatives, positioning companies and products for success. 

California College 4.0 GPA