Nicholas Wortel

30 years of B2B sales and management within the building materials industry.  Self-motivated, results-oriented, problem solver. 

30 years of B2B sales and management within the building materials industry.  Self-motivated, results-oriented, problem solver with proven expertise in:

PROFESSIONAL EXPERIENCE

5-21 / 9/25         Woodford Plywood, Inc.   

Greater Atlanta/North Georgia/Chattanooga, TN Territory Sales Manager

Account management for 60 lumberyard and truss component locations.

• Increased 2025 year-to-date sales by 33% for all products offered.
• Assisted the Augusta branch's inside and outside sales team with product knowledge and sales training.
• Expanded retail lumberyard territory in the Chattanooga and North Georgia market through cold calling and relationship building.
• Introduced PWT Treated LVL to the building industry, including lumberyard staff, architects, engineers, and builders, on the proper design and specification of PWT Treated LVL and engineered wood products.

8-19 / 5-21         Roseburg Forest Products

Southeast Territory Sales Manager

Account management for eight wholesale distribution locations throughout the 

Southeast US.

• More than doubled territory sales volume by aligning with distributors’ sales and management to establish successful EWP programs and create brand recognition.
• Successfully converted an EWP distributor in Alabama.
• Supplied clients with CMD project leads and follow-up to assist client sales growth.
• Promoted and trained distribution EWP designers, architects, engineers, and builders on the proper design and specification of engineered wood products.

6-15 / 8-19        APA-The Engineered Wood Association, Atlanta, GA

Engineered Wood Specialist

           Assist the construction industry to ensure the continued acceptance and growth of engineered wood products in the Southeast US. 

• Conduct education and training seminars to promote the importance of wall bracing and the proper use and installation of engineered wood products. Excel in presenting to audiences that range from 10 to 250 attendees. 
• Create meaningful relationships with national and local builders, building officials, architects, and engineers. My relationships have been established through cold calling and involvement with the Atlanta HBA and Building Official Associations.
• Responsible for providing weekly reporting activity through CRM software.

1-09 / 6-15       WOODFORD PLYWOOD, Lakeland, FL

Branch Manager

Direct all operational, sales, purchasing, and warehouse functions.

• Established Woodford Plywood’s presence in the retail lumberyard market.
• Trained and managed inside and outside sales force in best business practices.
• Established relationships with new vendors to add new product lines and eliminated underperforming product lines. 
• Aligned team to partner with manufacturer representatives to create a winning strategy for all in the supply chain.

• Purchased and managed specialty and commodity lumber products, including

Composite decking and railing, drywall, insulation, exterior cladding products, and engineered wood products, including various types of wood structural panels.

• Reduced overall branch expenses while increasing inventory turns. 

Selected Achievements: 

• Awarded “Corn in Crib” award for being the most profitable branch companywide for 2013.
• In 2009, when I started, annual branch sales were $ 4.9 million. In 2015, my team and I increased branch sales by over $ 16 million annually, while also boosting branch profit.  
• Ranked 1ST compared to 13 branches in sales and profit for LP Trim and Siding Smart products from 2011 until 2015, as well as three other Specialty Product lines. 

4-08 / 12-08 SANOFI-AVENTIS/INVENTIVE HEALTH, New Port Richey, Tampa & Palm Harbor, FL

Sales Professional

Delivered data-driven sales presentations to Primary Care Physicians and Cardiologists to increase prescribing in my assigned territory.  Through dialogue selling, I learned the Physician’s prescribing habits and then explained what patient types would benefit from my products.

• Developed and implemented strategic plans for maintaining and growing business in the territory.
• Averaged 11+ in-person calls a day to target physicians while utilizing master visual aid plus clinical trials or secondary sales tool.
• Facilitated dinner programs to present product information and disease state awareness to key prescribing physicians in the area. 

Selected Achievements:

• Ranked first in Antiplatelet Agent volume growth in the Florida region.
• Increased my district ranking from Fifth to First for the 3rd Qtr. 2008 in a very competitive anti-hypertension drug class. 

4-05 / 4-08 DIXIE PLYWOOD & LUMBER COMPANY, Tampa, FL

Engineered Lumber Department Manager

Successfully oversaw the start-up and development of the Engineered Lumber Product line into the Dixie Plywood product offering in the Southwest Florida Region.

• Built and maintained relationships with new accounts while continuing to pursue new opportunities with prospective dealers.
• Responsible for establishing price programs for new and existing accounts.
• Provided technical support and training to new and existing accounts.
• Delivered dynamic sales presentations and training seminars to educate and promote the advantages of using Engineered Wood Products and Dixie Plywood services.

Selected Achievements:

• Built annual sales from start-up to over $2,250,000 annually.  The identified niche market delivered above-average returns, in many cases adding more than 23% to the profit margin.
• Converted ten accounts to Engineered Lumber repeat customers or program business customers.
• Cultivated relationships with the customer base in the Engineered Lumber industry and uncovered new customer needs.

6-02 / 4-05       BLUELINX CORPORATION/GEORGIA-PACIFIC CORPORATION, Richmond, VA

Senior Engineered Lumber Market Manager                                      

Oversaw all sales and business development functions, including key account management, customer relationship development, contract negotiations, and order fulfillment.  Developed relationships with Builders, Architects, and Engineers, and introduced them to the GP/BlueLinx supply chain and product offering.  Provided value engineering, product training, and support.

Selected Achievements:

• Met and exceeded all yearly sales goals throughout tenure, averaging more than 13 million in annual sales.
• Achieved 138% sales growth in the territory in 2004.
• Instrumental in the complete turnaround of underperforming accounts, resulting in record sales growth in 2004 of 179%.
• Developed a sales training program to enable customers to grow their Engineered Lumber business.
• Cultivated relationships with the customer base in the Engineered Lumber industry and uncovered new customer needs.  

7-98 / 6-02 GEORGIA-PACIFIC CORPORATION, Atlanta, GA

Engineered Lumber Product Specialist

Assisted Outside Sales counterparts in growing sales in the Mid-Atlantic States, focusing on the Virginia and Outer Banks, NC market.  Proactively sold to Lumber Distributors over the telephone, in addition to assisting Architects and Engineers in Engineered Lumber procedures.  Worked with Outside Salesman in the VA and MD market with sales strategies, presentations, and yearly sales projections and goals. 

Selected Achievements:

• Successfully met sales goals of 20% growth in the Mid-Atlantic Market for 1998 and 1999.
• Achieved timely turnaround of engineering plans to assure customer satisfaction.
• Earned a reputation for developing a consultative selling relationship with customers, earning new business based on trust and product knowledge. 

UNIVERSITY OF CENTRAL FLORIDA, Orlando, FL

Bachelor of Science, Design Engineering Technology - 1994 Graduate

VALENCIA COMMUNITY COLLEGE, Orlando, FL

Associate of Science, Drafting and Design – 1990 Graduate

Associate of Arts, General Studies -- 1992 Graduate

TECHNICAL KNOWLEDGE

                         Proficient with Microsoft Office Suite            

Blueprint reading and IStruct design software