Natalie Interdonato

Engaging, self-motivated, and goal-driven sales and marketing leader and Certified Senior Advisor® (CSA), with a passion for promoting community-based healthcare services. Proven ability to build meaningful, trustworthy relationships with clients and professionals to drive census growth, brand visibility, and service engagement. Skilled in empathetic, consultative sales approaches that foster trust and guide individuals toward informed decisions.

 Experienced in strategic outreach, event planning, and mentoring teams to exceed performance goals. Collaborative and compassionate, with a strong work ethic and a commitment to delivering high-value outcomes. 

Trusted by families and healthcare professionals to guide complex decisions involving homecare, adult day services, assisted living, memory care, long-term care planning, and Medicaid pathways.

 Proven ability to build high-value referral pipelines, drive census growth, and mentor teams in empathetic, consultative engagement—delivering measurable performance outcomes and exceptional client experience. 

PROFESSIONAL EXPERIENCE EXECUTIVE CARE STRATEGIST (1099-Consulting Role) MM & Associates Senior Advisors – New Jersey • 

 October 2025 – Present 

Provide individualized care strategy consultations for families navigating assisted living, memory care, homecare, and long-term care placement. • Conduct comprehensive needs assessments evaluating ADLs, cognitive status, financial viability, and care pathway alignment. • Educate clients on Medicaid pathways, spend-down considerations, and funding strategies. • Build referral partnerships with assisted living communities, homecare agencies, elder law attorneys, wealth advisors, and healthcare providers.

 STRATEGIC GROWTH & INTAKE OPTIMIZATION CONSULTING (1099-Consulting Role) 

October 2025 – Present 

 Support healthcare organizations with consultative sales strategy, referral development, and pipeline optimization. • Operate in an autonomous consulting capacity while maintaining referral and professional partnerships 

GROWTH & DEVELOPMENT MANAGER – HEALTHCARE SALES AND MARKETING SAGE Eldercare – Summit, NJ | Nonprofit Organization 

November 2024 – September 2025 

SAGE Eldercare, a nonprofit serving older adults and caregivers, sought a healthcare marketer with a passion for relationship-building and community engagement. In this role, I developed and led strategic marketing and business development efforts to expand awareness and utilization of SAGE’s services, including Homecare, Adult Medical Day Services, Meals on Wheels, Grocery Shopping, and Furniture Repair & Restoration Workshop. • Executed targeted marketing campaigns across events, email, and social media to increase program visibility. • Built strategic partnerships with a wide range of healthcare professionals and senior care organizations—including subacute facilities, SNF/LTC and assisted living communities, geriatric care managers, senior advisors, healthcare social workers, physicians, hospice professionals, and therapy providers—yielding direct referrals to both the Adult Day Program and Homecare business units. • Delivered in-service trainings, CEU events, and community presentations to educate professionals and the public. • Advised seniors and caregivers on appropriate care pathways, providing compassionate support and navigation. 

• Led professional networking and outreach events to boost donations, referrals, and volunteer engagement. • Mentored and trained SAGE coordinators and social workers in consultative sales for Homecare and Adult Day Programs. • Tracked referral data and analyzed census metrics to refine outreach strategy. Key Results: • Increased Homecare referrals/inquiries by 37% YTD compared to 2024 • Achieved 125% growth in new Homecare admissions YTD compared to 2024 • Grew Homecare census by 48% YTD through strategic marketing • Drove 23% growth in Adult Medical Day Program census YTD • Boosted Adult Day Program referrals/inquiries by 20% YTD compared to 2024 • Built high-value referral pipelines with Overlook, Morristown Memorial, RJ Barnabas, and local healthcare networks 

DIRECTOR OF SALES Sunrise Senior Living Randolph, NJ 

December 2023--August 2024 

Sunrise Senior Living offers a continuum of care including independent living, assisted living, memory care, and skilled nursing. In this role, I lead sales, marketing, and community outreach initiatives to drive occupancy and build strong relationships with prospective residents, families, and healthcare partners. 

 Utilized a consultative sales approach with families, hospitals, subacute and home care providers to consistently meet/exceed monthly KPIs. • Hosted networking brunches, happy hours, and themed marketing events to enhance pipeline activity. • Coordinated CEU events for healthcare professionals to strengthen regional partnerships. • Developed and managed the entire onboarding process, including contracts and care assessments. • Collaborated with private physicians and hospital teams to obtain necessary clinical documentation. Key Results: • Increased resident occupancy by 20% through personalized engagement and lead conversion. • Maintained a 37% conversion rate from initial presentation to permanent residency. • Generated 2+ monthly non-paid referral move-ins through healthcare and grassroots outreach.

 BUSINESS DEVELOPMENT & INTAKE MANAGER Edens Law Group, LLC – Chester, NJ 

March 2022 – November 2023 

Boutique law firm specializing in family law, high-asset divorce, and estate planning. I led business development, client intake, and marketing, serving as the first point of contact and key relationship-builder for prospective clients. 

 Handled all lead intake across phone, website, social media, referrals, and chat, offering empathetic client support. • Created and implemented a streamlined CRM-driven intake process using Clio Grow. • Organized local networking events and built a concierge referral network of therapists, mediators, and financial advisors. • Wrote SOPs and trained staff and after-hours reps for consistent, high-quality client experience. Key Results: • Maintained a 70% lead-to-paid case evaluation conversion rate. • Introduced paid case evaluations, generating $3K+/month and $50K+ in income over 15 months. • Increased new client conversion rates by 25% through improved consultative onboarding. • Created blogs and managed content for social media, increasing Instagram by +2,800% and Facebook by +199.5% with under $100/month ad spend. 

EDUCATION & CERTIFICATIONS William Paterson University – Wayne, NJ B.A., Communications with Honors | Full Scholarship Recipient • Certified Senior Advisor® (CSA) • Alzheimer’s Disease & Dementia Care Seminar (8-Hour Intensive Training), Completed 2026