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Natalia Barragan

Natalia Barragan

Marketing and Data Specialist

Marketing / Advertising / Public Relations

San Francisco, San Francisco County

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About Natalia Barragan:

I’m a globally minded communications and marketing professional with a passion for storytelling that drives impact. Originally from Colombia and now based in the United States, I bring a cross-cultural perspective to everything I do; blending strategy, creativity, and analytical thinking.

I’m naturally curious, detail-oriented, and energized by fast-paced environments where ideas turn into action. I care deeply about building meaningful narratives, connecting brands with people in authentic ways, and turning complex information into clear, compelling messages.

With a background in international affairs and journalism, I approach communication not just as a tool, but as a responsibility to inform, to inspire, and to create value. I thrive at the intersection of strategy and creativity, always looking for smarter, more intentional ways to communicate.

Experience

Strategic communications professional with over 8 years of experience building narratives, shaping public discourse, and designing multi-channel communication strategies for global brands, NGOs, media organizations, and tech companies. Expert in content creation, PR, press relations, customer advocacy, and digital storytelling, with the ability to translate complex ideas into human-centered narratives that build trust, drive engagement, and foster brand affinity. Experienced working across agency, in-house, nonprofit, and startup-style environments, with strong cross-functional collaboration across product, marketing, research, PR, and digital and influencer marketing.

Education

Master’s degree in Marketing and Data Analytics, with a strong focus on strategic decision-making, consumer insights, and performance measurement. Academic background in International Relations and Journalism, providing a global perspective and a solid foundation in research, critical thinking, and strategic communication.

Postgraduate Diploma in Project Management and Development (equivalent to a one-year specialization), strengthening my ability to structure, execute, and evaluate projects with a strategic and results-driven approach.

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