Naomi Jones

With five years of experience in public relations, media strategy, and social media management, I specialize in crafting impactful communication strategies that enhance brand reputation and drive engagement. I have successfully led high-impact campaigns, managed influencer relations, and developed cross-platform content strategies for global brands. My expertise in media relations, digital storytelling, and data-driven decision-making allows me to create compelling narratives that resonate with target audiences. Passionate about innovation and collaboration, I thrive in dynamic environments where strategic thinking and creativity drive measurable success.

I am a strategic media planner and public relations professional with a passion for awareness-driven campaigns that deliver measurable results. With five years of experience, I specialize in paid media strategy across paid social, OOH, and programmatic, leveraging Brand Lift studies and data-driven insights to optimize performance. I have successfully led high-impact media campaigns for Cathay Pacific Airways and Metabo HPT Powertools, negotiating media value, managing vendor partnerships, and ensuring budgets are maximized for brand growth.

My expertise lies in developing and executing multi-channel campaigns that enhance brand visibility and engagement. I have played a key role in pitching media integrations, analyzing campaign performance, and presenting strategic recommendations to clients. Whether launching a new product or revitalizing a brand, I ensure that every campaign is backed by data, creativity, and smart media investments to drive success.

Beyond media strategy, I have a strong background in influencer relations and PR, having secured high-profile brand partnerships and executed cross-platform storytelling. From working with Lexus on digital activations to relaunching Fashion Fair Cosmetics, I know how to connect brands with audiences in impactful ways. My ability to blend media expertise with strategic communication allows me to craft campaigns that don’t just get seen—they get results.

I earned two Bachelor’s degrees from the University of North Texas—one in Journalism with a focus on Public Relations and another in Communication Studies. Graduating with high honors and a 3.5 GPA, I built a strong foundation in media strategy, storytelling, and audience engagement. My academic journey also included studying abroad in London, where I specialized in global communications and strategy, gaining valuable insights into cross-cultural media approaches and international brand positioning.