Monique Landrum

University of Evansville Graduate

Social Media Content Creator

Sponsor a Pet

• Created engaging, research-driven content across Facebook, Instagram, and TikTok, significantly increasing brand awareness and audience reach.
• Cultivated a thriving online community by actively managing social media accounts, responding to inquiries, and fostering positive interactions.
• Analyzed engagement metrics to measure campaign effectiveness, providing data-driven insights for content optimization and strategy refinement.
• Contributed to a cohesive brand identity by collaborating with the marketing team on visual aesthetics and voice, and enhanced SEO through targeted blog writing.

Jan 2023- June 2023

Portrait Photographer

Gerardy Photography

• Provided high quality portraits of all students and staff by posing and capturing subjects in a flattering light.
• Set up and operated professional portable photography equipment.
• Worked efficiently in fast-paced environment to ensure all photos are completed by the established deadlines
• Maintained an approachable, patient and friendly manner while interacting with all students to create a positive, personalized experience.

Jan 2023-May 2023

Digital Media Specialist & Account Executive

Embrace Marketing and Communications

• Oversaw acquisition process of assigned clients, facilitated meetings, and wrote proposal of services.
• Served as primary point of contact for clients, coordinated with relevant team members to ensure projects are completed with established deadlines and guidelines.
• Created high-quality content and executed engaging social media strategies to increase brand awareness.

Jan 2022- Jan 2023

Fund Youth Sports

• Developed and implemented custom social media template systems using Canva, streamlining content creation and ensuring brand consistency across Instagram and Facebook.
• Managed daily content scheduling and posting across Instagram and Facebook, resulting in 10% increased follower in 90 days growth and 32.5% increase in engagement
• Utilized data-driven insights to optimize content strategy, leading to enhanced audience interaction and brand visibility.

Dec 2024- Present

Bachelor’s

University of Evansville

2019-2023

• 3.5 Overall GPA
• Dean’s List (x6)
• Coursework: Intro to Sport Mgt, Sport Facility & Event Mgt, Sport Law & Ethic

Evansville, IN