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Monica Hacker

Monica Hacker

Fractional Growth Marketing and Operator

Marketing / Advertising / Public Relations

New York City, New York

Social

Services offered

I’m a senior growth and marketing leader with 15+ years of experience helping founder-led, PE-backed, and scaling teams turn marketing into a predictable revenue engine.

I specialize in stepping into messy or underperforming growth setups and making them work, tightening acquisition, fixing funnel and tracking gaps, and building systems that hold as spend and complexity increase. My background spans DTC, SaaS, and service-based businesses, with hands-on ownership across paid media, CRO, retention, forecasting, and performance reporting.

I work best as a fractional partner to leadership teams: setting strategy, prioritizing what actually matters, and taking real ownership of outcomes, not just advising from the sidelines. Whether the goal is efficient growth, cleaner signals, or getting a stalled engine moving again, I focus on clarity, execution, and measurable results.

Growth marketing
Performance marketing
Conversion optimization
Customer retention
Marketing leader
Approximate rate: USD$ 95 per hour

Experience

I’m a growth and marketing leader with 15+ years of experience helping businesses grow revenue in a way that actually works long term. I’ve worked across DTC, SaaS, and service-based companies, owning everything from paid media and funnels to conversion, retention, and performance tracking.

Most of my work today is fractional. I partner closely with founders and leadership teams to clean up messy growth setups, fix what’s broken, and focus teams on what will actually move the business forward. That often means improving funnels, tightening creative and messaging, fixing tracking issues, and building simple systems that scale as spend increases. I’ve managed monthly budgets from $5K to $500K+ and stay hands-on from strategy through execution.

Education

I hold a Bachelor’s degree in Marketing & Communication from Fordham University, with additional studies in Marketing & Business from the College of Mount Saint Vincent.

My education gave me a strong foundation in marketing and business fundamentals, which I’ve built on through years of hands-on experience leading growth and performance marketing teams.

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