Mike Pecci

Award-winning leader with a track record of success in Fortune 500 companies and entrepreneurial settings. Skilled in leading teams to exceed goals in sales, sourcing, marketing, and international business development. Masterful communicator, adept at building strategic partnerships with stakeholders at all levels, from local businesses to international C-Level executives. Transitioning from a successful entrepreneurial role as as brand owner and consultant to pursue my passion in sales and sales team management.

VP of Sales & Sourcing (post-acquisition), 1/2020 - Current

Leisure Arts - Maumelle, USA

• Drove strategic account growth and revenue modeling for mass, club, and specialty channels post-acquisition.
• Achieved 95% growth in Walmart business, increasing revenue from $4.2M to $8.2M over four years.
• Delivered 45% year-over-year growth in 2024.
• Established remote national sales office, boosting mass-channel revenue by over 25% within 18 months.
• Secured $1.8M in seasonal promotional placements with Walmart, Michaels, and Hobby Lobby in 2024.
• Aligned broker network and internal teams, enhancing operational output by 112%.

Founder & President, 08/2009 - 01/2020

WeVeel (Scentos Brands) - Morrisville, USA

• Bootstrapped scented stationery and activity brand to $42M revenue with 8.7% net margins, achieving 100% organic growth without outside capital.
• Ranked #27 on Inc. 500 list of fastest-growing private companies, realizing 9,200% growth over three years.
• Secured placements at all major U.S. Big-box retailers and have established distribution in over 35 countries.
• Closed initial $9.5M in new annual revenue prior to hiring dedicated sales team.
• Built and led global team of 55 across five countries, exiting successfully to Asia-based strategic buyer in 2018.

Northeast Regional Sales Manager - Grocery, 05/2009 - 09/2012

Huhtamaki - DeSoto, USA

• Increased territory value from $27M to $32.5M over two years, exceeding industry average growth of 5-7%.
• Expanded distribution by 11% and SKU count by 20% across major chains including Wakefern and Wegmans.
• Led teams of brokers across New England, Eastern PA, and New York Metro regions, including CA Ferolie.

Business Development Team Leader – Education Channel, 01/2003 - 01/2009

Crayola - Easton, USA

• Promoted to lead team of five managers across 15 states, managing $38M P&L.
• Exceeded national and regional goals by 89% in 2007.
• Achieved Crayola's highest sales and marketing awards three times (2004, 2005, 2007)

B.A. Business - Rutgers University