Michelle Shen

I am a double major in Marketing and Information Systems at the University of Illinois Urbana-Champaign through Gies College of Business. I have experience with e-commerce, data analytics, social media marketing and management, consulting, teaching, and identifying opportunities and solutions for brand engagement, strategy, and improvement. 
My efficiency in task management during my time at university has allowed me to graduate a whole year earlier than expected, being May of 2023. I'm eager to learn more about my potential career opportunities and interests and work to grow as a professional. 

Hammacher Schlemmer                                                                                                                Niles, Illinois

Merchandising E-Commerce Summer Intern                                                          June 2022- August 2022

⁍ Researched, created, and presented various ideas used to improve user experience within America’s largest catalog webpage

⁍ Monitored and analyzed website traffic and updated products key terms to increase product engagement and relevance

⁍ Organized, updated, and rearranged webpage products to ensure the highest engagement with website visitors

Kanvves Apparel                                                                                                                   Champaign, Illinois

Consultant                                                                                                                    January 2022- May 2022

⁍ Developed and provided consulting strategies based on analytical research and other specified needs of the client

⁍ Created, filmed, and edited photos, videos, and Tik Tok’s curated to increase social media presence and brand awareness

⁍ Organized, informed, and attended weekly meetings with the student consulting team and CEO

UIUC Alpha Phi Marketing                                                                                                  Champaign, Illinois

Director of Social Media                                                                                          December 2020-May 2022

⁍ Managed Instagram, Facebook, TikTok & website platforms while planning for execution of marketing strategies

⁍ Selected, curated, edited, approved, captioned, uploaded, and archived thousands of photos to maintain Alpha Phi Brand

⁍ Organized and implemented posting schedules, while enforcing and educating the chapter on social media guidelines

Illinois PMO Team                                                                                                                Champaign, Illinois

Potential Member Outreach Recruiter                                                                 May 2021-September 2021

⁍ Researched hundreds of potential Greek life members while uploading their information to the PMO database 

⁍ Developed relationships with potential new members to inform and market the Greek life organization 

UIUC Activities and Recreation Center                                                                            Champaign, Illinois

Certified Personal Trainer                                                                                            August 2021- May 2022

⁍ Custom designs lifting and cardio regimens, for clients of various ages (18 - 65) that enabled significant weight loss 

⁍ Mentor's clientele with personal fitness, health, and nutrition advice while consistently maintaining client relationships 

⁍ Guides clients through safe workouts modified to their fitness levels and medical concerns and history

⁍ Tests, informs and assists with correcting muscular imbalances of clientele

I am currently a third-year student at the University of Illinois Urbana-Champaign. I am double majoring in marketing and information systems as a James Scholar Honors and Dean's list student. I am expected to graduate in May of 2023. I am currently studying abroad through the business program at Bocconi University in Milan, Italy.