Melissa Beck

As a Director of Communications, the intersection of strategy, clarity, and collaboration is where I thrive. I lead teams through complex challenges by building systems that bring focus, consistency, and purpose to every message. My work centers on shaping brand narratives, aligning cross‑functional partners, and translating big ideas into work that performs in‑market.

I’m known for creating high‑performing, connected teams; for bringing structure to ambiguity; and for elevating brand and organizational storytelling through insight‑driven thinking. I play to win - not through ego, but through thoughtful strategy, strong partnerships, and a commitment to work that moves people and moves the business.

I bring a fresh, outside perspective to every environment I join, helping teams see new opportunities, sharpen their approach, and build the systems that make great work possible.

Brand Strategy • Integrated Marketing • Consumer Engagement

Strategic marketing and communications leader with 10+ years of experience driving brand growth, strengthening audience engagement, and leading cross‑functional initiatives. Proven ability to translate consumer insights and performance data into integrated campaigns, portfolio strategy, and measurable business impact. Known for collaborative leadership, operational excellence, and building high‑performing teams that deliver results.

M.A., Communication, Western Michigan University, 2024

B.F.A., Western Michigan University, 2004