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New York City
Mazzi Behi

Mazzi Behi

Marketing & Promotions

Marketing / Advertising / Public Relations

New York City, New York

Social

Services offered

I am a seasoned marketing and promotions professional with over 21 years of experience at Def Jam Recordings (Universal Music Group). Specializing in lifestyle marketing, artist relations, and international promotions, I have played a key role in launching and marketing numerous artists, including Rihanna, Kanye West, Jay-Z, and Mariah Carey. My expertise spans radio promotions, event organization, merchandising, artist touring, and global campaign management. With strong leadership and problem-solving skills, I have successfully driven impactful campaigns that have helped shape the careers of both emerging and established artists while contributing significantly to the label’s success.

Campaign management
Marketing
Promotions
Radio promotions
Artist relations
Event organization
Merchandising
Approximate rate: USD$ 35 per hour

Experience

I am a seasoned marketing and promotions professional with over 21 years of experience at Def Jam Recordings (Universal Music Group). Specializing in lifestyle marketing, artist relations, and international promotions, I have played a key role in launching and marketing numerous artists, including Rihanna, Kanye West, Jay-Z, and Mariah Carey. My expertise spans radio promotions, event organization, merchandising, artist touring, and global campaign management. With strong leadership and problem-solving skills, I have successfully driven impactful campaigns that have helped shape the careers of both emerging and established artists while contributing significantly to the label’s success.

Education

Marketing & Management Bachelor's Degree from Montclair State University 

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