
Matthew Trotier
Marketing / Advertising / Public Relations
About Matthew Trotier:
A graduate of Northwestern University with a dual major degree in Journalism and International Studies with interests in marketing, advertising and strategic communications. Working as a Senior Communications Specialist with the Wisconsin Department of Health Services, I utilize my problem-solving skills, adaptability, creativity and a passion for public health to create and edit crucially-important public communications.
Experience
Senior Communications Specialist at the Wisconsin Department of Health Services, Madison, WI, October 2023 – Present
Communications & Brand Strategy Intern at the Medical College of Wisconsin, Milwaukee, WI, May 2022 – December
2022
• Worked as part of a team creating brand communications according to the Medical College of Wisconsin's
ongoing community engagement and education efforts
• Worked as part of a team creating storytelling social media content reflecting the health experiences of the
Milwaukee area's diverse communities and covering community and institutional histories
• Cataloged media mentions and institutional research publications to feature in the
Medical College of Wisconsin's online communications
Intern at C-Bird Productions, Milwaukee, WI, January 2021 – May 2022
• Worked for veteran journalist Joanne Williams as an archive specialist
• Managed nationwide databases tracking media promotion and financial activity'
Resident Assistant at Northwestern University Residential Services, Evanston, IL, August 2020 – March 2022
• Fostered community development across a residential area of 1,079 students
• Led students through interpersonal conflicts by developing unique conflict resolution strategies
Intern at James Imaging, Brookfield, WI, May 2018 – August 2018
• Merged, corrected and maintained customer databases following a company merger • Fostered communication between the firm’s Human Resources and
Information Technology departments
Education
Northwestern University, Evanston, IL
Medill School of Journalism, Media, Integrated Marketing Communications & Judd A. and Marjorie Weinberg College of Arts and Sciences
Bachelor of Science in Journalism & International Studies, Graduated 2023
Relevant coursework:
- Experience in writing on a deadline
Adapting in real time to live events when presenting information
Designing marketing campaigns and public relations strategies informed by research Live news anchoring and reporting
Instruction on human-centered design
Conducting research on global events as they happen
Knowledge of cultural and historical sensitivities and context
National Merit Scholarship Winner for 2019
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