Matt Draper
Marketing / Advertising / Public Relations
Services offered
Matt Draper is a highly skilled content marketing manager with more than a decade of experience, including strategizing, writing, and editing thousands of pieces of marketing material including websites, articles, ebooks, blogs, whitepapers, videos, newsletters, and emails. Matt has also managed full-time, part-time, and contract writers as part of teams dedicated to creating and executing complex marketing strategies in both internal departments and agencies. Outside of his full-time career, Matt manages his own YouTube channel, where he writes, edits, records, and produces all of his own videos, with more than 250 videos garnering more than 22 million views and more than 145,000 subscribers, bringing a high level of video content expertise alongside his marketing management insights.
Experience
Innovative content manager with 12 years of experience in writing, editing, and managing publications for 300+ person SaaS tech companies, including Kantata and Liferay.
- Increased SaaS marketing content engagement by 35% through strategic marketing initiatives
- Managed a 10-writer team and comprehensive strategy that improved SEO rankings by 30%
- Developed content department from the ground up for 300-person company
- Created YouTube channel with 145,000 subscribers and 22 million views
- Supervised Wordpress operational processes, maintained sites, and implemented AI content review and creation
Education
Bachelor of Arts in Journalism
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