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Atlanta
Mateo Giraldo Guerrero

Mateo Giraldo Guerrero

Digital Marketing I Social Media Strategist

Marketing / Advertising / Public Relations

Atlanta, Fulton

Social

Services offered

Accomplished marketing specialist with a Master's degree in Digital Marketing from the Lonsdale Institute in Australia.

 

Possessing 8+ years of industry experience, I have collaborated with over 80 brands to develop innovative marketing strategies aimed at enhancing brand visibility, attracting new customers, and boosting revenue.

 

My responsibilities have included overseeing content creation for a range of media outlets, orchestrating campaigns across digital and print platforms, and spearheading the successful introduction of a new website.

Marketing manager
Marketing specialist
Marketing director
Digital marketing
Social media manager
Social media strategist
Digital marketing analyst
Approximate rate: USD$ 45 per hour

Experience

Marketing Director 
At Summit Construction & Development, Atlanta, GA, October 2023 - Present

  • Increased social media following on Facebook and Instagram by 3 times by implementing a cohesive brand strategy.
  • Worked closely with web developers to revamp the company's website, resulting in a significant increase in site traffic within a span of 180 days.
  • Oversaw a team of 8 marketing professionals and coordinated the development of content for a diverse range of media platforms.

Marketing Manager

At Kingpin Motors

Melbourne, VIC, October 2022 - July 2023

  • Implemented marketing tools such as Google and Meta Ads to execute paid advertising campaigns on Google and Meta ads, resulting in an 83% increase in web traffic and a 7% click-through rate.
  • Monitored social media and web campaigns utilizing SEO tools, and conducted daily meetings with marketing team members to establish and strategize ways to achieve Key Performance Indicator (KPI) goals.
  • Revamped the marketing budget, identifying $10,000 in cost savings to reallocate towards social media campaigns.

Digital Marketing Analyst

At Luxor Specialized Lubricants

Cali, COL, March 2019 - June 2022

  • Oversaw the marketing calendar, successfully coordinating 87% of campaigns to launch on schedule and within the allocated budget.
  • Utilized competitor data and surveys to pinpoint areas of improvement in the company's marketing endeavors, consequently refining strategies to effectively combat these weaknesses.
  • Worked with a team of three individuals to revamp the company blog and email campaign, increasing 18,000 new email subscribers since 2020.

Social Media Manager

At Luxor Specialized Lubricants,

Cali, Col, August 2017 - March 2019

  • Interacted with our social media community to uphold a favorable brand reputation and foster customer retention.
  • Conducted thorough research on current industry trends and delivered detailed reports to key stakeholders. Recommendations were provided and subsequently implemented, resulting in a 12% increase in product sales.
  • Monitored and provided updates on the performance of marketing campaigns, leading to successful modifications in media strategies that resulted in a 22% growth in leads.

Education

Lonsdale Institute

Master's of Digital Marketing

Melbourne, VIC, Australia

Sept 2022 - July 2023

 

University of Manizales

Bachelor's of International and National Marketing

February 2018 - June 2022

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