Mary McCarthy

Marketing leader driving business growth and market differentiation through strategic content, digital marketing, paid media, and thought leadership. Builds and leads high-performing teams to execute integrated, multi-channel campaigns that increase brand awareness, generate top-of-funnel leads, and deliver measurable ROI. Experienced in leading and scaling marketing and communications in healthcare consulting, technology, retail, and financial services environments, translating complex concepts into clear, persuasive messaging for diverse audiences. In short, I help organizations with complex offerings clarify their stories, operationalize and grow marketing, and drive measurable growth by building teams and systems that work.

I’ve led marketing and communications in healthcare consulting, enterprise technology, and retail. My expertise spans Digital Marketing, Product Marketing, Brand Strategy, Content Strategy, Integrated Campaigns, Thought Leadership, and Team Building. 

Healthcare Consulting
As the first Marketing Director for a national healthcare consulting firm, I built and scaled the marketing function— hiring and leading a high-performing team supporting hundreds of consultants across multiple brands and service lines. I owned end-to-end, multi-channel programs spanning paid search, email, social, content, and events, driving 10% YoY growth in website users. I also led go-to-market strategy for new offerings, aligning messaging, campaigns, and events to support business development and client retention, and oversaw thought leadership promotion that increased engagement by 28%.

Enterprise Technology
In enterprise software, I led product and solution messaging for a mainframe portfolio, translating highly technical topics into clear customer value. I developed launch and sales enablement content — including blogs, web copy, white papers, case studies, contributed articles, and video — supporting 26 consecutive product launches. I partnered closely with executives and subject-matter experts on executive messaging and client communications, retooled analyst relations to secure inclusion in Gartner, Forrester, and IDC reports, and scaled a company-wide social media program to elevate brand visibility and product storytelling.

Retail
In retail, I led public relations, executive communications, and investor relations in partnership with the CEO, CFO, and legal counsel. I secured national media coverage (WSJ, AP, Reuters, CNBC) for store openings and product launches, developed large-scale customer communications for 23M+ loyalty members, and led national messaging and crisis communications during store closures and bankruptcy.

Additional Specialties: Marketing Communications • Public Relations & Crisis Communications • Analyst Relations • Demand Generation • Social Media Leadership • Product Launches • Agency Management • Internal Communications • Sales Enablement • Event Marketing

BS, Speech and Hearing Sciences.