Mansi Patney

Driving Growth at the Intersection of Data, Neuroscience & Innovation
I’m Mansi Patney, Ph.D.—a curious mind and data-driven strategist with a passion for decoding what makes consumers tick. With over 12 years of experience spanning fragrance, personal care, and CPG, I translate complex consumer data into bold strategies that move brands forward.
From launching neuroscience-based testing frameworks (EEG, IRT) to scaling global analytics platforms, I specialize in turning raw data into sharp foresight. Whether it’s shaping product innovation, building high-performing teams, or influencing R&D and marketing roadmaps, I lead with empathy, creativity, and analytical precision.

💡 What I Do Best:
Uncover the why behind the buy
Lead cross-functional teams that fuse science and storytelling
Standardize global data practices to fuel strategic alignment
Empower organizations with consumer-centric thinking

📍 Currently driving global data and digital analytics initiatives at Symrise AG, where I helped boost 

As Senior Manager of Global Data and Digital Analytics at Symrise AG,(a leading global supplier of Fragrance and Flavors), I lead the development and global implementation of standardized data practices and analytics frameworks that drive strategic decision-making across multiple categories, including Laundry, Hair, Skin Cleansing, and Oral Care (scent and care division). I collaborate closely with cross-functional teams—spanning fragrance development, marketing, and R&D—to deliver consumer-driven, olfactive insights that enhance product superiority and innovation success. My role involves architecting advanced reporting systems to enable robust meta-analyses, fostering a culture of data fluency, and championing the integration of insights into digital platforms such as the CIX system for greater accessibility and scalability. Additionally, I represent Symrise at global conferences, contributing thought leadership in neuroscience and sensory analytics to elevate industry standards and drive transformative consumer understanding.

Here is a brief growth tenure at Symrise Ag

Tenure: October 2015 – Present

Location: Teterboro, NJ

Roles Held:

• Senior Manager, Global Data and Digital Analytics

• Lead – Data Analytics & Neuroscience

• Analytics Manager

• Research Analyst

Career Progression & Key Achievements

1. Early Foundation – Research Analyst

Collaborated with Data Science teams to create detailed consumer profiles and segmentation strategies.

Delivered full-spectrum insights through quantitative, qualitative, and syndicated data research.

Translated complex data into compelling narratives for senior leadership.

2. Strategic Execution – Analytics Manager

Led cross-functional projects integrating behavioral and attitudinal insights.

Developed standardized reporting formats to enhance clarity and speed.

Promoted a proactive, customer-centric approach to insight development.

3. Leadership & Innovation – Lead, Data Analytics & Neuroscience

Transformed complex data into strategic direction across functions.

Introduced neuroscience-driven testing frameworks (EEG, IRT) to capture unconscious consumer responses.

Boosted product innovation success rate by 20% through actionable insights.

Fostered a data-led culture and mentored team members in analytics and stakeholder engagement.

Ph.D. Iowa State University