Mairui Li

· Bachelor of Arts and Sciences Candidate at Duke University major in Business, Psychology and minor in Statistics;

· 6 Years of experience as communication strategist, marketing specialist, PR representative;

· Skills: MS Office; Team; Adobe Premiere; SPSS data analysis; event and schedule planning.

· Languages Spoken: English, Spanish, Chinese, Cantonese, Japanese, American Sign Language.

NBC News, Philadelphia, United States.

May 2022 – Jan 2023

Community Engagement Intern

· Co-Executed in-person events in local communities for NBC 10 Philadelphia’s marketing campaigns. Identified as No.1 Performer among 150 interns.

· Organized the streaming and posting on social media (Facebook, Twitter, Instagram, YouTube, etc.)

· Organized 100% positive feedback local community engagement events. Enhanced quality of crisis communication by 70%.

· Assisted in the update of accurate media budget tracking spreadsheets. Reduced budget by 100,000$ for the next two seasonal projects.

Paramount, Philadelphia, United States

Jan. 2023 - Mar. 2023

Production Communication Intern

· Designed creative social media campaigns in collaborations with celebrities. Gained 600,000 online views in 2 weeks.

· Worked community events, engaged with viewers, and shot behind the scenes content, updating social media platforms during events. Increased

post interaction by 50%.

· Acted as a production assistant during Marketing shoots, transcribed and organized footage and media, and gathered social media analytics.

· Coordinated 50 weekly meetings with other marketing departments.

Tencent Holdings. Ltd, Beijing, China Jul. 2021 - May 2022

Community Marketing Intern

Tencent is one of China’s biggest communication production company for games, films, and news reports.

· Generated 215,000 words weekly data analysis (using Excel) to track competitor’s media coverage. Enhanced competitiveness by 25%

· Shot and edited videos, wrote scripts, and social media copy, resulting in increased viewership and engagement by 54.2%.

· Assisted on-site production, including lighting, shooting, and audio recording.

· Liaised & translated between Chinese and European teams both online and in person. Assisted successful communication for 7 video projects.

Louis Vuitton, Florence, Italy

Apr 2022 - Jul. 2022

Public Relaiton Intern

· Created successful social media campaign. Resulted in 49.3% sales increase through Chinese element campaigns.

· Created 20 comprehensive PowerPoint presentations for global campaign projects in 5 languages (CHI, JAP, ASL, CAN, ENG)

· Coordinated weekly schedule among celerity and art direction departments. Communicated flexible scheduling efficiently.

LEADERSHIP EXPERIENCE

A Comedian and A Feminist Walk into A Bar (Student Org.), Philadelphia Sep. 2019 - Apr. 2020

Founder, United Nation Relation Strategist

· Engaged with local United Nation volunteer’s networks. Expanded brand image internationally. Earned UN Award.

· Assisted 200 disabled women in domestic abuse in local communities with start-up empowerment and employment opportunities.

· Organized two summer business schools (virtual & in-person). Increased member by 69.3%.

· Contacted influencer to promote awareness for comedians with disability. Gained 630,000 views and 2539$ fund.

Silver Screen Magazine (Student Org.), Chapel Hill, US Aug. 2021 – May. 2022

Founder, Creative Writer

· Led weekly workshops focusing on current trends and news.

· Wrote 100+ magazine articles on current news trend.

· Organized student film festival. Controlled under zero budget.

PUBLISHED WORK

· Li, M. (2021). Sentic Computing Enhanced Market Analysis for News Station Production, Journal of Beijing University of Technology, 24(3), 42-56.

Junior at Duke University and University of North Carolina at Chapel Hill (Dual Degree) - Graduating June 2024 

GPA 3.93

Major: Business Communication (BS); Psychology (BS); minor: Statistics.