Macy Buck

Enthusiastic recent marketing graduate with hands-on experience leading teams and managing high-impact projects across brand marketing, communications, event planning, sales, social media, and eCommerce. Known for bringing strong creativity and fresh ideas to campaigns, with a strong passion for helping cosmetic brands grow and connect with consumers.

Post-Graduate Marketing Intern

CEW (Cosmetic Executive Women) | New York, NY | June 2025

• Planning to support strategic marketing initiatives within the beauty industry by promoting and executing networking opportunities, industry insights, professional development, and recognition for beauty professionals. 

Beauty Product Development Intern

L’ange Hair| Integra Beauty | Dayton, OH | September  2024 – December 2024

• Ensured products met KPIs through cross-functional alignment across engineering & marketing departments. Completed market research to identify industry trends, and consumer preferences to help inform R&D strategies.

eCommerce Intern

JOANN Fabrics & Craft Stores  |  Hudson, OH  |  May 2024 – August 2024

• Contributed to digital optimization initiatives resulting in the alignment of in-store and site experiences as well as the standardization of content across eCommerce platforms. Developed skills in data analysis and digital marketing. 

Event Planning Intern

Engaged With Nora  |  Cleveland, OH  |  May 2022 – May 2024

• Assisted with design and setup for weddings, rehearsal dinners, and engagement parties. Managed venue coordination, client relations, and ensured high quality customer experience.

Student Run Business CEO

Flyer Enterprises | Nationally-Ranked Student Run Business |  University of Dayton |  April 2023 – April 2025

• Launched a campus-wide influencer marketing initiative; established inaugural scholarship program; expanded alumni and philanthropic outreach. Led a 270-member team in generating $2.7 million in revenue across 12 divisions. 

Brand Marketing Manager

Rudy’s Runway Spiritwear & Creative Services  |  Flyer Enterprises  |  University of Dayton |  April 2022 – April 2023

• Increased revenue by over 115% year-over-year by promoting brand via social media, eCommerce, and pop-up events. Expanded creative services to include social media management and photography.  Managed  vendor relationships. 

Bachelor of Science in Business Administration: University of Dayton May 2025 Graduate | Marketing & Design