Lisa Reyes

Solutions-oriented professional with expertise in automating data workflows, optimizing Salesforce processes, and leveraging technologies like Snowflake, Tableau, AWS, and Node.js to drive operational efficiency and data-driven insights. Completed a full-stack software engineering program, gaining skills in Ruby and JavaScript frameworks. Former Senior Analyst with three years of experience at a global tax consulting and software firm, transitioning into data engineering to help data-driven companies increase their outreach and marketability to their audiences.

Data Coordinator (MediaHub Worldwide)

• Managed ad-hoc data requests for marketing & BI teams, supporting campaign performance tracking & reporting
• Summarized campaign metrics (CTR, impressions, ROAS, AOV, conversions) in reports to highlight performance trends
• Developed Excel templates to aggregate campaign data, ensuring consistent year-over-year analysis

Marathon Ventures

• Managed data ingestion of OTT/CTV/FAST partner data into Snowflake to enable consistent cross-platform reporting
• Aggregated SSP/ad-server reporting data to support performance & revenue analysis across distribution partners
• Automated pipelines (Node.js, AWS Lambda, SQL) to standardize metadata and improve delivery accuracy
• Wrote SQL queries and built dashboards to analyze large-scale audience viewership and revenue data, delivering insights on performance trends and business outcomes to internal stakeholders
• Collaborated cross-functionally to clarify data issues and align field mappings to meet reporting needs
• Investigated data feed and reporting issues, identified root causes, and restored accurate revenue reporting
• Diagnosed and resolved operational issues in Salesforce, leveraging SOQL, Process Builder workflows, Flows, and Apex code to improve operational efficiency within internal teams

• Flatiron School, Software Engineering (Certificate of Completion)
• Seton Hall University, Stillman School of Business - B.S. Business Administration (Marketing Concentration)