Lisa Lane Heidger

Wine hospitality professional with tasting room experience at a leading Sonoma County winery, specializing in guest experience, direct-to-consumer sales, and guided tastings. Passionate about creating welcoming, memorable experiences that help guests feel comfortable and connected while discovering wines they love.

My background also includes visual merchandising, retail customer service, and over a decade in design and social media marketing, giving me a strong foundation in presentation, brand storytelling, and customer engagement both in person and online. Known for a calm, polished presence, strong communication skills, and a relationship-driven hospitality style, with ongoing WSET wine education and a focus on contributing to warm, team-oriented tasting room environments.

My background combines retail customer service, visual merchandising, design, and social media marketing — each role deepening my understanding of guest behavior, presentation, storytelling, and audience engagement. I now bring these combined skills into wine hospitality, focusing on creating warm, memorable tasting experiences that connect guests to both the wines and the brand.

Formal education in art, design, and education, providing a strong foundation in visual communication, presentation, and creative problem-solving. Currently continuing professional development in the wine industry through ongoing WSET certification studies, alongside practical experience in tasting room hospitality and wine service.