Lin Stover

I'm an experienced event management professional with a strong background in planning and executing a wide range of events. As the Director of Events at NerdBrew Events & Sunshine Games, I've honed my skills in everything from logistics and marketing to engaging with guests and vendors. My creative flair, combined with my expertise in digital marketing, allows me to craft memorable experiences for attendees while driving business goals for clients.

RELEVANT EXPERIENCE

Director of Events
NerdBrew Events & Sunshine Games | Tampa, FL
October 2016 – Current

NerdBrew Events started in 2016 to combine themed community events with marketing solutions for local restaurants, pubs, charity organizations, and more. In addition to running a full schedule of weekly and yearly activities, we now host featured entertainment at nationwide conventions and have become the largest “nerdy” social group in Florida with over 6,000 members from Tampa Bay to Orlando.

–  Successfully managed over 1,500 live and online events, ranging from conventions and concerts to gaming competitions and fundraisers, by crafting, scripting, planning, and staffing events utilizing project management skills and Google Workspace tools.

–  Enhanced attendee engagement and satisfaction by acting as an emcee, stage host, and guide for both in-person and online events, utilizing public speaking and interpersonal skills to engage audiences and drive additional paid services.

–  Optimized vendor collaboration and event logistics to maintain low costs and maximize revenue during events by working actively with vendors and venues, handling asset procurement and invoicing.

–  Designed and staged set designs and decorations for themed community events and nationwide conventions, managing event logistics and floorplan layouts in AutoCAD.

–  Administrated and grew online communities, including Discord and social media platforms, managing thousands of members and dozens of moderators.

–  Managed and directed streaming entertainment on Twitch, Youtube and Facebook Live using OBS tools and vMix.

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Senior Digital Marketing Specialist
CareSync  |  Tampa, FL
July 2016 – February 2018

–  Enhanced digital media presence by producing webinars, presentations, and advertisements, creating interactive media content for shareholders and client-physicians.

–  Improved search marketing performance by optimizing Pay-Per-Click, display/video advertisements, and SEO, managing all search-marketing activities.

–  Increased content engagement by editing and posting new articles and social media updates, updating and optimizing website and blog content.

–  Streamlined marketing operations by restructuring systems and managing/tracking marketing campaigns and client profiles in Salesforce and HubSpot CRMs.

–  Maintained brand image by editing blog, email, social media, and website content, ensuring consistency and adherence to brand standards.

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Senior Digital Marketing Specialist
KelbyOne  |  Tampa, FL
October 2015 – July 2016

–  Boosted digital sales and traffic by crafting, planning, and organizing detailed buyer profiles, utilizing strategic insights and data analytics to plan new marketing campaigns.

–  Maintained and grew a list with over 600,000 profiles by developing and strategizing templates, content, and designs for mass email marketing and sale-related landing pages.

–  Enhanced customer trend analysis for email and sales strategy forecasts by compiling exhaustive reports.

–  Worked heavily with design, social media, content, QA, and web teams in site development, online subscription drives, webinars, and scheduling for the 2016 Photoshop World Conference.

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Creative Director
Oglethorpe, Inc. & Pain Resource  |  Tampa, FL
September 2011 – October 2015

–  Enhanced brand visibility and engagement for multiple hospitals, ventures, and startups by developing comprehensive branding and online presence strategies.

–  Increased online traffic by directing SEO strategies and social media outreach initiatives, creating best-practice guidelines for marketers and various professional athlete spokespeople.

–  Interacted with the community and coordinated contests, questionnaires, therapy art sessions, and interactive events.

–  Improved marketing material design for digital and print concerns by designing brochures, business cards, logos, banners, backdrops, and more.

2004 – 2006
Associate of Arts
Art Institute of Tampa