Lily McMichael

Dynamic marketing and sales professional with expertise in customer acquisition, relationship management, and revenue growth strategies. Skilled in identifying market trends, developing sales pipelines, and closing high-value deals. Proven ability to execute integrated marketing campaigns and drive brand visibility. Passionate about combining strategic planning and interpersonal skills to deliver impactful results and exceed business objectives.

I am a Senior Marketing Major at James Madison University, pursuing a Bachelor's degree in Business Marketing with a strong passion for branding and business growth. As a partner at Bay Pottery LLC, I have been leading business operations for the past five years, driving a 300% increase in sales and strengthening the company’s position in the wholesale market.

My experience spans key areas of small business management, including finance, accounting, marketing, and customer relations. Through strategic marketing initiatives and campaign strategies, I have helped scale a small business while gaining hands-on expertise in driving revenue growth and customer engagement.

Bachelor of Business Administration - Marketing - James Madison University

Associate of Arts - Liberal Arts and Sciences - Blue Ridge Community College