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Accounting / Finance
Lawrence Kern

Lawrence Kern

Pricing Manager
Fallbrook, San Diego


About Lawrence Kern:

I performed varied Financial roles at AT&T, most recently of which was CUSTOM PRICING, so this position seems like a perfect fit. 

That Pricing (Finance) role supported Sales for large Telecom bids, for many Fortune 500 AT&T commercial customers.  Pricing analysis included both Financial and Market based guidance, and typically required working closely with Product Management, Strategic Pricing, Contracts, Legal, Network, etc.

Note that my career at AT&T just ended in 8/2023, with a new requirement to CENTRALIZE operations in Dallas Tx, and “go back to the office” (after years of being remote). It was impossible for me to comply, as this was less than a year after AT&T management approved that we relocate our residence to Fallbrook CA from San Antonio Tx, to be closer to our two sons.


AT&T, INC., San Antonio, TX; Fallbrook CA                                                                                                                       

Lead Financial Analyst - Custom Pricing      (2010-2023)

Reviewed and priced large telecom deals for AT&T’s largest customers, which encompassed various services, including VPN/Direct Internet connectivity, VoIP, etc.


  • Pricing review included Financial Indicators hurdle requirements (Margin %s (EBIT/EBITDA/GM), IRR, MPP, etc.), as well as market-based pricing analysis.
  • Oversaw detailed escalation packages for Senior Management approval of the most aggressively priced deals.
  • Developed expertise for new customized Pricing software at AT&T (“MyPrice”).
  • Annually priced deals WON by Sales up to $500M TCV (Total Contract Value).
  • Assisted in training new Pricers


AT&T, INC., San Antonio, TX

Lead Financial Analyst - Capital Management      (2002-2010)

Analyzed and approved large Capital-intensive Custom Pricing opportunities submitted by Sales for deals requiring greater than $5M of incremental Capital outlay. 


  • Analysis included assessment of profitability and ROI for the Capital outlay.




AT&T, San Antonio, TX

Lead Financial Analyst - Financial Planning/Budget Manager

Financial Planning/Budgeting function performed for the AT&T Parent Company (SBC Corp. at the time) total consolidated budget. Collected data and developed detailed spreadsheets to identify trends and create revenue, profitability, and expense forecasts. Provided strategic planning advice and financial oversight for corporate stakeholders. Coordinated the CFO's quarterly Board of Directors presentation, including the preparing both the financial content and PowerPoint presentations.


Bachelor of Science: Accounting and Finance

Eastern Illinois University, Charleston, IL

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