
Lauren Pfaff
Sales
About Lauren Pfaff:
I am a dynamic hospitality and events professional who blends creativity with sharp business instincts. I am a proven team manager and sales hunter who drives growth, nurtures relationships, and turns ordinary gatherings into extraordinary experiences. Known for my innovative approach and ability to lead high-performing teams, I thrive on pushing boundaries, elevating every detail, and delivering results that delight clients and guests alike.
Experience
Proven Sales Driver & Hunter – Consistently exceeded revenue goals in luxury bridal retail and high-end hospitality by cultivating new business, building referral networks, and upselling premium offerings.
Team Leadership & Performance Management – Recruited, trained, and led high-performing sales and service teams; implemented coaching systems that improved conversion rates and client satisfaction.
Luxury Client Experience Expertise – Delivered personalized, consultative service at Marie Gabriel Couture and Brides by Young, guiding discerning clients through high-value purchase decisions with empathy and precision.
Strategic Event & Venue Sales Leadership – At Thomas Caterers of Distinction, expanded from retail to full-scale event strategy, negotiating contracts, managing complex timelines, and creating unique, memorable experiences that drove repeat and referral business.
Previous Positions held:
Store Manager Modern Brides LLC 2014-2016
Regional District Manager Modern Brides LLC 2016-2019
Sales Manager Thomas Caterers of Distinction 2020-2022
Director of Sales Thomas Caterers of Distinction 2022- present
Education
Purdue University 2010-2014
Bachelor of Science in Agricultural Economics
Minor in Organizational Leadership Supervision
Received Certification in Entrepreneurship Program
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