Lauren Pfaff

I am a dynamic hospitality and events professional who blends creativity with sharp business instincts. I am a proven team manager and sales hunter who drives growth, nurtures relationships, and turns ordinary gatherings into extraordinary experiences. Known for my innovative approach and ability to lead high-performing teams, I thrive on pushing boundaries, elevating every detail, and delivering results that delight clients and guests alike.

Proven Sales Driver & Hunter – Consistently exceeded revenue goals in luxury bridal retail and high-end hospitality by cultivating new business, building referral networks, and upselling premium offerings.

Team Leadership & Performance Management – Recruited, trained, and led high-performing sales and service teams; implemented coaching systems that improved conversion rates and client satisfaction.

Luxury Client Experience Expertise – Delivered personalized, consultative service at Marie Gabriel Couture and Brides by Young, guiding discerning clients through high-value purchase decisions with empathy and precision.

Strategic Event & Venue Sales Leadership – At Thomas Caterers of Distinction, expanded from retail to full-scale event strategy, negotiating contracts, managing complex timelines, and creating unique, memorable experiences that drove repeat and referral business.

Previous Positions held:

Store Manager Modern Brides LLC 2014-2016

Regional District Manager Modern Brides LLC 2016-2019

Sales Manager Thomas Caterers of Distinction 2020-2022 

Director of Sales Thomas Caterers of Distinction 2022- present 

Purdue University 2010-2014

Bachelor of Science in Agricultural Economics 

Minor in Organizational Leadership Supervision

Received Certification in Entrepreneurship Program