Lauren Lofton

I am a detail-oriented E-Commerce professional with a strong foundation in product data management, digital merchandising, and operational coordination. Passionate about building polished online catalogs, streamlining product workflows, and supporting seamless cross-team execution. Committed to elevating the customer experience through accurate listings, collaborative merchandising initiatives that drive growth and reflect brand quality, and supporting consumer-first digital experiences.

Digital Merchandiser | Cannify                                          July 2023 – June 2025 (Company closed)

• Managed full product lifecycle in Magento 2, optimizing bulk item creation for 500+ SKUs/month and maintaining taxonomy, digital assets, attributes, and PDP content for catalog of 6,000+ SKUs.
• Collaborated with sales and marketing teams to align site promotions with product launch timelines, supporting seasonal campaigns by validating featured assortments, configuring and testing promotions before launch, and ensuring accurate execution across channels
• Built custom SQL queries and automated dashboards (Excel, Power BI) to track site KPIs, analyze promotional campaigns, assess customer behavior, and quantify the impact of price changes, enabling more informed merchandising decisions
• Launched a stock availability report, which led to a 22% increase in shelf availability and drove a 10% lift in category sales through improved visibility and replenishment tracking
• Authored and maintained SOPs to improve catalog accuracy and standardize workflows

E-Commerce Specialist | Xtreme Swim                                                            April 2021 – April 2023

• Managed a 10,000+ SKU multichannel catalog across Shopify and Amazon, ensuring structured attributes, SEO-optimized content, and accurate product data across platforms.
• Oversaw digital merchandising and fulfillment for 40+ custom team portals, coordinating assortment setup, pricing updates, order tracking, and customer communications
• Assisted with Magento to Shopify migration, driving product data cleanup, attribute mapping, third-party app configuration, and content QA to ensure a smooth, scalable platform transition
• Executed front-end enhancements using HTML, CSS, JavaScript, and Shopify Liquid and improved site UX and navigation, configuring advanced filters, which drove a 20% increase in AOV
• Produced and optimized digital assets, editing lifestyle and product images in Photoshop and converting custom team logos into SVG format for vinyl cutting

Bachelor of Applied Arts and Sciences,  Information Systems | Eastern New Mexico University, 2024

Data Science Certificate, Data Analysis | Collin College, 2024

Associate of Applied Science, Web and Mobile Application Development | Collin College, 2020