Lauren Dayap

TELEVISION DEVELOPMENT RESEARCHER (CONTRACTOR) - Studio Center Entertainment - Remote - Oct 2021 to May 2025.
Scouted and evaluated online content creators & social media influencers for potential unscripted TV projects. Developed detailed unscripted TV pitches and presented it to the Unscripted Development Director.

MUSIC MARKETING INTERN (INTERNSHIP) - AntiFragile Music - New York, NY/Remote - Feb 2020 to Sep 2021.
Orchestrated social media posts promoting artists/band’s new releases (singles, EPs, LPs). Explored relevant contacts for SXSW Music Festival & Conference.

ORHUE SOCIAL MEDIA MANAGER (FREELANCE)- Orhue, Inc. - Remote - Jul 2019 to Mar 2020.
Guided Orhue’s social media platforms on Instagram, Facebook, Twitter, Pinterest and LinkedIn. Enhanced their Twitter engagement rate from .06% to 1.4%.

SPOILED & ZIGO SOCIAL MEDIA SPECIALIST (VOLUNTEER)- Discovering Arts Music Group UK - Remote - Feb 2018 to Mar 2019.
Coordinated and managed the scheduling of posts across Spoiled & Zigo’s Twitter, Instagam and Facebook pages. Measured the artist’s social media metrics on Next Big Sound, Twitter Analytics and Facebook Insights.

GIN BLOSSOMS SOCIAL MEDIA MANAGER (FREELANCE)- Merrick Music Group, Inc./Jensen Artist Management - Remote - Apr. 2005 to Apr. 2018.
Spearheaded the Gin Blossoms’s online presence/social media sites such as MySpace, Instagram, Facebook, ReverbNation and Twitter. Managed scheduling of posts across all their social media sites. Assessed the band’s social media metrics on Next Big Sound, Twitter Analytics and Facebook Insights. Scrutinized the band’s competitive social media benchmarks (similar bands) using Next Big Sound. Actively promoted the band's presence on social media, increasing their fanbase across multiple platforms. Engaged with the band’s fans/followers on Facebook, Twitter and Instagram. Gradually increased the band's MySpace fanbase over an eighteen-month period from 200 to 18,000. Significantly boosted their Instagram followers by 84% over a six-month period. Gained approximately 20-40 new Twitter followers each day.

SOCIAL MEDIA SPECIALIST (FREELANCE)-Kapin PLLC - Remote - March 2016 to May 2016.
Managed the law firm’s Twitter, Facebook and Instagram accounts. Increased audience traffic to the law firm’s legal websites through their social media platforms.

RESEARCH ASSOCIATE - Marketwired - New York, NY - Jan. 2007 to Jun 2009.  
Troubleshot clients login bug with the media contact information database. Gathered and synthesized information from multiple online sources to create media contact information lists for clients.

RESEARCHER - PIMS, Inc. - New York, NY - Aug 2003 to Dec 2006. 
Collected, analyzed and documented crucial media contact information in the company’s database for clients. Achieved maximum results by meeting daily quota.

BACHELOR OF SCIENCE, CORPORATE COMMUNICATIONS - Drexel University - Philadelphia, Pennsylvania 1998-2002

Drexel University Activities.

Drexel University's The Triangle (school newspaper) - Entertainment Writer and Datebook Editor; PRSSA (Public Relations Student Society of America); FISDU (Filipino Intercultural Society of Drexel University) - Newsletter Editor