Laurel O'Brien

I'm a confident leader with 8+ years of experience focused in retail management. My experience includes working for 7 different companies and managing 15 retail locations. 

I possess expertise in luxury service, customer experience, sales training, coaching, people development, employee relations, and operational excellence. I'm passionate about creating a positive environment that fosters productivity. I'm goal oriented and enjoy building team awareness. I promote agility and engagement. 

If you’re interested in learning more about my professional journey, please reach out to me!

Bobbles and Lace, LLC Director of Retail Operations January 2023 - April 2023

- Responsible for overseeing the day-to-day operations of all locations, ensuring best in class customer service and operational excellence
- Recruited, built and lead a high-performing teams of store managers, providing coaching and training to ensure success while managing all employee relations

- Reported to exceed revenue and profitability targets through performance management
- Continuously monitor industry trends, market conditions to provide valuable insights and recommendations to impact sales

gorjana
Store Manager
September 2022 - January 2023 (5 months) Newton, Massachusetts, United States

- Prepared and hired for the opening of the Chestnut Hill location

- Responsible for personal, team and store sales and KPI's
- Responsible for executing all aspects of retail store objectives including the achievement of sales, staff education and training, customer service, clienteling, visual merchandising employee relations, performance management, and overall brand standard execution

Stuart Weitzman
Store Manager- Chestnut Hill & Boston February 2018 - October 2021 (3 years 9 months) Boston, Massachusetts, United States

- Mentor, motivate, and develop team to deliver Stuart Weitzman's Selling Ceremony and operational standards
- Stay current with the market competition, fashion trends, and client shopping behaviors
- Drive the customer experience and teamwork environment to achieve store plan
- Frequented the top conversion list in the Northeast

INTERMIX
Store Manager
May 2016 - January 2018 (1 year 9 months) Chestnut Hill, Massachusetts, United States

- Manage performance, handle issues & resolve conflict in a calm, objective & fact-based manner
- Hold people accountable to a high standard of excellence
- Foster team's ongoing growth & development through both training & on-the- job learning

- Encourages team performance through consistent coaching and feedback

All Saints Retail Limited Assistant Store Manager
August 2015 - May 2016 (10 months)

- Balancing store deadlines and daily operations while prioritizing customers and the in-store shopping experience
- Setting the stylist teams up with the daily store targets and priorities, reviewing store commercials and visuals, with quick reaction to trade trends, while also ensuring the right product, right place and right time through good planning and communication with all team members

-Managing & monitoring store KPI’s, tracking daily performance to actively encourage team members to drive sales

Nordstrom
2 years 3 months

Department Manager
October 2014 - August 2015 (11 months) Burlington, Massachusetts

Savvy/Topshop/BP

Department Manager
April 2014 - August 2015 (1 year 5 months) Natick, Massachusetts

BP/Beauty/Lounge

Assistant Manager
November 2013 - April 2014 (6 months) Natick, Massachusetts

Individualist, Savvy, and Trend Accessories departments

Sales Associate
June 2013 - November 2013 (6 months) Burlington, Massachusetts

- Associate at Topshop

Nordstrom 8 months

Sales Associate
August 2012 - January 2013 (6 months) Braintree, Massachusetts

- Worked in women’s casual and workwear (POV) as well as junior’s (B.P.) - Frequented the Top 25 Sales Associates list
- Excelled in wardrobing and cross-selling

Retail Management Intern
June 2012 - August 2012 (3 months) Braintree, Massachusetts

- Intern in the Retail Management Development program
- Attended manager meetings as well as regional intern meetings
- Trained in customer service, visual merchandising, loss prevention, mobile POS, and inventory

Aldo Group
Sales Associate
April 2011 - May 2012 (1 year 2 months)

Peabody, Massachusetts

- A top selling part-time sales associate in the district
- Customer service including fashion consultation
- General organization of store including inventory and presentation of product

I have a Bachelor's degree in Arts & Science, with a major of Textiles, Merchandising, and Design from the University of Rhode Island.