Kristi Bruno

Award-winning digital marketing professional invested in defining and executing dynamic content strategies. Proficient in leveraging market insights and data to develop compelling user experiences that resonate with target audiences. Trusted team leader driving cross-functional collaboration to ensure seamless project execution. Experienced in optimizing omni-channel content and maximizing audience engagement. Strategic mindset with a passion for innovation and a track record of delivering results in challenging environments.

UnitedHealth Group, Minneapolis, MN

Optum

Lead Digital Product Manager – Content Ecosystem

• Drive vision and strategy for Content Ecosystem, an innovative leading-edge platform enabling digital asset sharing across the entire UnitedHealth Group enterprise
• Devise OKRs to mature Content Ecosystem into an optimized product for meaningful and productive consumer action
• Direct technical advancements for digital asset management through Adobe Experience Manager (AEM)
• Negotiate vendor support contracts and application training
• Evangelize focused content strategy for a heightened consumer experience, internal cost savings, and resource efficiencies

UnitedHealthcare Government Programs Digital – Operations

Director

• Led content strategy for all digital properties for the nation’s largest Medicare insurer, directing publishing for Medicare Advantage, Part D, Medicare Supplement, and Medicaid
• Sustained a high-performing staff of 20 with the lowest employee turnover rate and highest employee manager satisfaction of my organization through individualized coaching and mentoring
• Spearheaded multiple transformational projects to innovate, increase capacity, establish governance and standards, enhance capabilities, and optimize processes – all leading to increased efficiencies in not only my own team, but across my organization
• Amplified the value of digital marketing’s significance and established myself as the subject matter expert for digital content within Government Programs, increasing digital usage and lowering cost per application
• Reorganized team and redefined roles and responsibilities to be ahead of the curve in supporting continually shifting organizational needs while successfully leading staff through change management

Associate Director

• Built highly skilled and motivated digital marketing team responsible for end-to-end execution including copywriting, compliance, regulatory, UI/UX, architecture, delivery, and ongoing maintenance
• Translated business needs into digital strategy, mediating between creative and technical to gain cooperation and agreement on solutions
• Directed requirements in UnitedHealthcare’s inaugural Adobe content management system implementation, conveying successes to executive leadership, resulting in the enterprise adoption of the Adobe CMS 
• Reviewed and streamlined workflows regularly to ensure optimal use of resources through collaboration with all levels of stakeholders, developers, and release management
• Conceptualized multiple website redesigns and migrations based on digital best practice and data analysis, from negotiating leadership buy-in through release to production

Web Content Manager

• Oversaw all content from agencies, copywriters, and subject matter experts, established a style guide, and trained and mentored contributors to ensure consistent brand, voice, and tone
• Cultivated strong relationships with regulatory bodies by outperforming compliance expectations, reducing review periods and lead times by 15%

Overhauled content processes to facilitate the first UnitedHealthcare Medicare & Retirement content management system supporting the expanding Group Retiree business, resulting in the creation of over 75 client-specific websites

Bachelor of Arts, English

University of North Dakota, Grand Forks, ND