Kristen Lawrence

Kristen is a marketing professional with 10+ years of experience working in the digital marketing, education and financial industries. She has experience in project management, marketing, and strategic planning. Kristen leverages her strong time management, organizational and leadership skills to deliver successful marketing campaigns.

Marketing Program Manager - Retail Service (contractor), Citi, Elk Grove Village, IL May 2022 to Present ● Assist in creating and implementing strategies to provide quality partner relationships and cardmember experiences ● Prepare marketing campaign materials for internal business, partner, compliance/governance, and legal reviews, gather feedback, and ensure accurate implementation ● Lead day-to-day relationship with internal stakeholders and external vendors to resolve issues when they arise Assistant Director of Recruitment Communications, Northern Illinois University, DeKalb, IL December 2020 to May 2022 ● Lead the development and execution of project and communication plans, both digital and print, for undergraduate student recruitment ● Create and manage project plans utilizing Basecamp and Airtable ● Provide innovative solutions and insights into growth strategies to exceed the institution’s short-term and long-term recruitment efforts ● Supervise Recruitment Communications team Enrollment Communications Coordinator, Northern Illinois University, DeKalb, IL July 2018 to December 2020 ● Established annual marketing efforts to reach target markets, increase brand awareness and contributed to increased student enrollment ● Project managed production of marketing materials from conception to final product ● Collaborated with stakeholders and cross-functional teams to gather requirements and strategize to fulfill marketing initiatives ● Programed HTML emails in CRM Programmatic Analyst, Spark Foundry, Chicago, IL November 2017 to July 2018 ● Worked closely with internal teams to build strategic client campaigns ● Developed client-facing plan recommendations and performance reports ● Oversaw campaign delivery and performance in demand side platforms to help clients achieve their business goals ● Responsible for client’s budget for programmatic advertising campaigns Campaign Specialist, Tronc (Tribune Publishing), Chicago, IL October 2016 to November 2017 ● Provided pre and post-sales support by ordering, reserving, delivering and reporting on advertising units or campaigns that have been sold ● Optimized advertising campaigns to enhance performance ● Maintained knowledge of digital products and industry trends Advertising Operations Specialist, Multiview, Irving, TX January 2015 to August 2016 ● Served as inter-liaison between clients, sales team, creative team and editing department ● Monitored all ad creation; building ads and guiding design team through entire creative process, from conception to publication ● Utilized ad servers to manage and publish client campaigns

Master of Science in Digital Marketing | Northern Illinois University | May 2020 Bachelor of Science in Marketing | Northern Illinois University | December 2014 Interactive Marketing Certificate